Yolanda Calcutt
Snellville,GA
Summary
Experienced marketing project manager with a track record of executing successful campaigns, managing cross-functional teams, and conducting market analysis. Skilled in leading multi-channel campaigns resulting in increased brand recognition and a 40% boost in engagement. Proficient in utilizing project management tools, CRM systems, and data analysis to drive results. Seeking an opportunity to contribute strategic thinking and strong project leadership skills to a dynamic and fast-paced organization.
Overview
13
13
years of professional experience
Work History
Marketing Manager/ Sales
Nexus Labs
05.2015 - 08.2024
- Targeted, developed, and maintained relationships with OBGYN, Infectious Disease, and Pain Management Physicians
- Handled contract negotiations on service levels and pricing, conducted in-services, and provided education on Nexus protocols and credentialing to ensure compliance with Medicare, Medicaid, and other insurances
- Represented Nexus Labs at local health fairs, promoting products and services
- Provided clinicians and physicians with FDA-approved clinical and scientific data
- Gained in-depth knowledge of Managed Care strategies and contracting for Nexus Labs and affiliates
- Achieved a $180K sales quota, ranking #4 in my territory
Senior Sales/Marketing Representative
Bisco Industries
12.2013 - 05.2015
- Sold hardware, electronic components, and military spec fastening hardware across the southeastern U.S
- Collaborated with sales, management, and warehouse teams to create marketing strategies that converted buyers and engineers to preferred product lines
- Increased Georgia territory sales by 37% in 12 months, expanded customer base by 17%, and improved purchase order frequency by 60%
- Participated in an elite focus group to research new vendor options and marketing strategies
Direct Marketing Manager
Yellow Pages (YP)
01.2012 - 01.2013
- Directed marketing activities to enhance product sales, created promotional tools, and evaluated market position
- Proficient in Salesforce.com, V12, Microsoft Office, and Google AdWords
- Managed product lifecycle from idea inception to launch, developed customer satisfaction surveys, and improved data collection processes
- Defined and implemented Salesforce.com functionality, integrated accounting processes, and set up new user accounts
- Conducted market research to identify customer preferences and demand trends
Education
MBA - Master Of Business Administration
Clark Atlanta University
Atlanta, GACertified Payroll Professional (CPP) -
American Payroll Association
10.2020
Payroll Mastery Course -
Kennesaw State University
01.2017
Skills
- Multi-State Budget Allocation
- Expense Reporting
- End-of-Year Financial Analysis
- Budget Planning
- Resource Allocation
- Conducting Audit Documentation
- Forecasting Marketing Expenses
- Ensuring Budget Adherence
- Knowledge of GDPR
- Advertising Standards
- Brand and Trademark Laws
- Consumer Privacy Regulations
- Compliance with Digital Advertising Guidelines
- CAN-SPAM
- FTC Regulations
- COPPA Compliance Expertise
- Developing Marketing Strategies
- Integrating Campaigns Post-Merger
- Managing Cross-Functional Collaboration
- Campaign Performance Tracking
- ROI Analysis
- End-to-End Process Mapping
Timeline
Marketing Manager/ Sales
Nexus Labs
05.2015 - 08.2024
Senior Sales/Marketing Representative
Bisco Industries
12.2013 - 05.2015
Direct Marketing Manager
Yellow Pages (YP)
01.2012 - 01.2013
Certified Payroll Professional (CPP) -
American Payroll Association
Payroll Mastery Course -
Kennesaw State University
MBA - Master Of Business Administration
Clark Atlanta University
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