Yolanda Redding

Highly adaptable and results-driven Freelance Content Writer with 5+ years of experience specializing in SaaS/Technology] and [ Finance]. Proven track record of creating SEO-optimized articles, white papers, and website copy that consistently drives traffic and generates leads. Seeking high-impact, long-term content projects. Freelance Content Writer (Self-Employed) | [Start Date] – Present

Results-Focused Bullet Points: Quantify your success whenever possible.

Developed and executed a 15-article content strategy for a FinTech client, resulting in a 45% increase in organic search traffic within six months.

Wrote compelling, conversion-focused website copy for five landing pages, improving the client's signup rate by 12%.

Managed the full content production lifecycle, from pitch and research to final publication, delivering over 200 clean, SEO-optimized pieces across various industries.

Authored three in-depth B2B white papers on complex industry topics, positioned as lead magnets for high-value client acquisition.

Successfully adapted tone and style to match the brand voices of diverse clients, including startups, established e-commerce brands, and non-profits. Client Acquisition: Actively finding and pitching services to new clients.

Contract Negotiation: Determining and negotiating their rates, scope of work, and deadlines.

Communication: Collaborating with clients, editors, or marketing teams to understand project requirements, gather feedback, and clarify expectations.

Administrative Tasks: Managing invoices, finances, and their own scheduling/time management. Articles and Blog Posts: Informative or engaging content for websites and online publications.

Website Copy: Text for landing pages, "About Us" sections, and other core website pages, often focused on sales (copywriting).

Marketing Materials: Ad copy, social media posts, and email sequences/newsletters.

Long-Form Content: Ebooks, white papers, case studies, and ultimate guides.

Other Content: Video scripts, product descriptions, technical documentation (user manuals), and press releases.

💼 Business and Client Management

Since a freelance writer is self-employed, their role also includes business-related duties:

Client Acquisition: Actively finding and pitching services to new clients.

Contract Negotiation: Determining and negotiating their rates, scope of work, and deadlines.

Communication: Collaborating with clients, editors, or marketing teams to understand project requirements, gather feedback, and clarify expectations.

Administrative Tasks: Managing invoices, finances, and their own scheduling/time management. Core Writing Responsibilities

Researching: Thoroughly investigate topics to ensure content is accurate and authoritative.

Writing & Drafting: Creating clear, compelling, and informative content that meets the client's objectives, style, and brand voice.

Editing & Proofreading: Reviewing and refining content for accuracy, clarity, consistency, and flawless grammar/punctuation before submission.

Meeting Deadlines: Managing their workload to deliver projects on time, often juggling multiple clients and deadlines simultaneously.

SEO Optimization: Applying Search Engine Optimization (SEO) best practices, including keyword research and placement, so the content ranks well on search engines like Google.