Yolanda White

Yolanda White is a marketing executive, entrepreneur, and board member with over 20 years of experience building and scaling global consumer brands. During her tenure at The Coca-Cola Company, she led marketing across billion-dollar portfolios, including Coca-Cola, Sprite, and Fanta, managing multi-million dollar campaigns across 200+ markets.

She is recognized for identifying whitespace opportunities and translating them into scalable platforms, combining disciplined customer acquisition with high-value, repeat revenue models. As Founder of Dayo Women, she has repositioned the brand to scale to a $50M+ business through an innovative, occasion-based model, achieving strong product-market fit with ~60% repeat behavior and expanding average order value.

Yolanda is focused on supporting companies at key growth inflection points—scaling from $100M to $500M, repositioning brands into platform-driven models, and unlocking growth through category expansion and innovation.

Board of Trustees, Meals on Wheels Atlanta

2023 – Present

• Executive Committee, Chair, Marketing Committee: Drive capability building, planning guidance, engagement, and growth initiatives

Advisory Board, Clark Atlanta University

2026 – Present

• Advises on student and alumni engagement and industry connections

Advisory Board, Women's Entrepreneurial Opportunity Project, Inc.

2002-Present

• Volunteer, Board Chair, Advisory Board, Donor: Partner to drive small business engagement