YONG HO HONG
Greater Los Angeles,United States
Summary
Director-level performance marketing and ecommerce growth leader with experience owning full-funnel acquisition and conversion programs across a portfolio of up to 30 brands. Strength in building forecasting + pacing, running WBR/QBR operating cadences, and scaling performance through disciplined experimentation across creative, targeting, and PDP/onsite conversion. Known for translating performance insights into clear briefs, cross-functional alignment, and repeatable playbooks.
Overview
6
6
years of professional experience
Work History
Director of Amazon Marketing
VENDO LLC
, United States
06.2025 - 12.2025
- Owned marketplace growth strategy for a portfolio of up to 30 brands, translating goals into channel plans, KPIs, and weekly execution priorities.
- Led cross-functional pods (account, media, creative, operations) and aligned VP/CMO stakeholders through WBR/QBR cadences and forecasting.
- Designed full-funnel retail media and off-Amazon traffic plays to improve efficiency and scale (ROAS/TACoS), supporting repeat purchase behavior.
- Developed dashboards and performance narratives linking inputs from 50+ campaigns to a 15–20% revenue improvement and stronger margin outcomes.
- Partnered with merchandising, content, and creative teams to enhance 50+ PDPs and optimize brand stores; ensured promo readiness contributing to 10–15% category growth.
- Built event/promo/testing playbooks to standardize execution, accelerate ramp time, and improve operating consistency across brands.
Senior Digital Marketing Manager
VENDO LLC
, United States
06.2023 - Current
- Built and maintained a structured optimization cadence: weekly performance reviews, KPI tracking, and test planning tied to growth goals.
- Owned experimentation planning across creative, targeting, and onsite/PDP improvements; documented learnings to scale winners and retire underperformers.
- Produced leadership-ready recaps and forecasting inputs to support quarterly planning and campaign prioritization.
Digital Marketing Manager
VENDO LLC
, United States
05.2022 - 06.2023
- Executed performance programs across retail media and ecommerce levers; partnered cross-functionally to improve onsite conversion and promo readiness.
- Supported measurement approaches and reporting hygiene to improve decision-making speed and clarity.
Digital Marketing Coordinator
VENDO LLC
, United States
06.2021 - 04.2022
- Supported campaign execution, reporting, and process documentation; contributed to SOPs that improved repeatability across accounts.
Supply Chain Management / Marketing Specialist
Kreassive LLC
03.2020 - 06.2021
- Managed go-to-market planning and performance reporting across 3 ecommerce channels, providing competitive analysis and forecasting insights for stakeholders.
- Coordinated operational inputs with marketing timelines to support launches and execution readiness.
Education
Bachelor of Arts - Graphic Design
Academy of Art University
San Francisco01.2019
Skills
- Performance Marketing Strategy
- Full-Funnel Acquisition Conversio
- KPI Ownership (CAC/ROAS/LTV)
- Budget Pacing & Forecasting
- Experimentation & Testing Roadmaps
- Audience & Funnel Segmentation
- Creative Performance Feedback Loops
- CRO & PDP Optimization
- Reporting Narratives (Weekly/Monthly/Quarterly)
- Cross-Functional Leadership
- SOPs & Playbooks
- Promo / Launch / Seasonal Planning
- Attribution & Incrementality (Concepts)
Timeline
Director of Amazon Marketing
VENDO LLC
06.2025 - 12.2025
Senior Digital Marketing Manager
VENDO LLC
06.2023 - Current
Digital Marketing Manager
VENDO LLC
05.2022 - 06.2023
Digital Marketing Coordinator
VENDO LLC
06.2021 - 04.2022
Supply Chain Management / Marketing Specialist
Kreassive LLC
03.2020 - 06.2021
Bachelor of Arts - Graphic Design
Academy of Art University