YongQing Guo
Los Angeles,CA
Summary
High-energy Marketing Intern experienced in assisting marketing department in advertising and promotional efforts. Conscientious overachiever committed to creating marketing messages to resonate with target audience.
Overview
3
3
years of professional experience
Work History
Marketing Intern
East West Marketing
Online
04.2023 - 07.2024
- Collaborated effectively with design and technical teams to boost content visibility, achieving a 30% higher click-through rate on ads, and a 20% increase in inquiries from Chinese tourists.
- Created captivating content about Chicago's tourist attractions, events, and travel strategies through analysis of customer feedback and market data.
- Played a role in the pivotal 'Cloud Tour of Chicago' project, aimed at enhancing Chicago's presence in the Chinese market through content marketing and native advertisements.
CONTENT CREATOR AND TUTOR INTERN
Yansheng
Beijing, China
08.2023 - 12.2023
- Generated and published more than 20 concise and engaging short videos on Doyin, and attracted 10% new customers.
- Revised and improved five existing Doyin videos to guarantee precision and clarity.
- Implemented optimization strategies to enhance content visibility and reach.
- Developed and delivered English one-on-one classes to 2 students, employing interactive teaching methods for effective learning.
- Edited videos using Jianying Pro creating subtitles, visual effects, and sound effects to grasp the attention.
SOCIAL MEDIA OPERATION ASSISTANT INTERN,
EAST WEST MARKETING
Irvine, CA
04.2021 - 12.2022
- Collaborated closely with account managers, Alina Xiang, to develop creative direction based on seasons, interests, and hotspots for the 'Choose Chicago' WeChat public account and developed promotional strategies for the account.
- Conducted 3 secondary research by visiting client websites, social media, and public resources to gather writing materials.
- Composed and revised 5 social media content and coordinated with account managers and art design specialists to ensure content quality and publication.
Education
MBA - Public Relations, Advertising, And Applied Communication
University of Southern California
Los Angeles, CA05-2026
Bachelor of Science - Business Administration
The American Institution of Applied Science
La Tour-de-Peilz07-2024
Skills
- Content Creation
- Graphic Design
- Sound Editing
- Video Editing
- Microsoft Word
- Microsoft Excel
- Microsoft PowerPoint
- Strong verbal communication
Languages
English
Full Professional
Chinese (Mandarin)
Native/ Bilingual
Timeline
CONTENT CREATOR AND TUTOR INTERN
Yansheng
08.2023 - 12.2023
Marketing Intern
East West Marketing
04.2023 - 07.2024
SOCIAL MEDIA OPERATION ASSISTANT INTERN,
EAST WEST MARKETING
04.2021 - 12.2022
MBA - Public Relations, Advertising, And Applied Communication
University of Southern California
Bachelor of Science - Business Administration
The American Institution of Applied Science
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