Yongrong Huang
Summary
Business marketing graduate with experience in social media analytics, campaign reporting, and digital marketing strategy. Skilled in Excel, Tableau, and data visualization with a strong interest in marketing analytics and consumer insights. Experienced in supporting business growth through audience engagement and content-driven marketing initiatives.
Overview
2027
2027
years of professional experience
Work History
Social Media Marketing Assistant
Goku Sushi
Morgan Hill, California
2025 - Current
- Developed visual and short-form social media content to improve online brand visibility
- Created and managed Instagram content and promotional posts to enhance restaurant marketing campaigns
- Monitored social media performance and refined content based on audience engagement trends to optimize reach
- Supported customer engagement strategies and promotional event marketing to boost audience interaction
Social Media Marketing Coordinator
oh dessert
2022 - Current
- Boosted Instagram followers and engagement through content optimization and targeted influencer outreach.
- Developed promotional campaigns and branded social media posts, increasing customer interaction and loyalty.
- Managed Instagram content and audience engagement, driving brand awareness for local dessert brand.
- Collaborated with business owners to create monthly marketing strategies and seasonal promotions.
Marketing Assistant
Chihuo Inc
San Jose, CA
2023 - 2025
- Created performance reports and visual summaries to assess campaign effectiveness and vendor exposure.
- Analyzed social media engagement data from multi-vendor food festival campaigns to inform marketing strategies.
- Assisted in content planning, audience engagement tracking, and post-event marketing analysis.
- Collaborated with internal teams to provide data-driven insights for promotional strategies.
Marketing & Promotion Coordinator
Hybrid Film Screening Campaign in SJSU
San Jose, CA
- Coordinated digital marketing initiatives and promotional materials for on-campus audiences.
- Designed and scheduled social media content to boost event attendance and student engagement.
- Promoted campus film screening events through Instagram marketing and student outreach campaigns.
- Assisted with event promotion strategies and audience communication before and during screenings.
Education
Bachelor of Science - Business Administration — Marketing
San Jose State University
San Jose, CA05-2026
Skills
Core Skills
- Social Media Marketing
- Digital Content Creation
- Campaign Analytics
- Brand Promotion
- Marketing Strategy
- Audience Engagement
- Data Analysis
Marketing & Analytics Tools
- Microsoft Excel
- Tableau
- Canva
- Google Analytics (Basic)
- Instagram Insights
- Xiaohongshu Content Strategy
Languages
English
Full Professional
Chinese (Cantonese)
Native/ Bilingual
Chinese (Mandarin)
Native/ Bilingual
Timeline
Social Media Marketing Assistant
Goku Sushi
2025 - Current
Social Media Marketing Coordinator
oh dessert
2022 - Current
Marketing Assistant
Chihuo Inc
2023 - 2025
Marketing & Promotion Coordinator
Hybrid Film Screening Campaign in SJSU
Bachelor of Science - Business Administration — Marketing
San Jose State University