Yoni Atar
Hallandale Beach,FL
Summary
Dynamic Commercial and Product Director with over 15 years of progressive experience in sales, marketing, channel strategy, and product management within the building materials and surface products industry. Expertise in transforming market and customer insights into scalable product strategies, effective national go-to-market execution, and sustained revenue growth. Proficient in managing the full product lifecycle, including global manufacturing alignment, pricing strategy, forecasting, logistics, ERP enablement, and U.S. commercialization. Recognized for fostering collaboration among Sales, Marketing, Operations, and Supply Chain teams to drive profitable growth.
Overview
18
18
years of professional experience
Work History
Director, Product – Porcelain
Caesarstone US
12.2024 - Current
- Delivered U.S. porcelain revenue of $2.94M in 2025, tracking toward a 1.5× growth target versus 2024 through portfolio expansion, customer growth, and application diversification
- Expanded active customer base from approximately 330 to 410 accounts, increasing national market penetration
- Increased non-countertop application mix by approximately 15%, accelerating adoption in flooring and cladding use cases
- Expanded porcelain portfolio from 27 SKUs (2024) to 43 SKUs (2025), materially increasing design breadth and market coverage
- Introduced 20mm porcelain thickness for the first time, enabling entry into new countertop applications and customer segments
- Led a major national product launch and enablement program, training 150+ sales professionals across the full U.S. organization
- Supported national commercialization across 30 U.S. distribution centers, coordinating inventory allocation, rollout sequencing, and sales readiness
- Manage full product lifecycle including market-driven color selection, SKU creation, pricing strategy, sample forecasting, production planning, logistics coordination, and launch execution
- Develop AOP revenue targets and deliver quarterly volume and revenue forecasts to executive leadership
- Define and manage pricing architecture; monitor competitive landscape and recommend pricing adjustments
- Partner with global manufacturing and product development teams to influence U.S.-market designs, formats, and production timelines
- Lead cross-functional execution across Sales, Marketing, Operations, Logistics, IT (Oracle), Digital, and Global Supply Chain teams
- Support national retail rollout across approximately 1,700 locations, coordinating supply readiness and logistics
- Lead 6mm porcelain launch planning for 2026 focused on flooring and cladding growth opportunities
Director, Channel Marketing
Caesarstone US
12.2021 - 12.2024
- Transitioned North American sample logistics from a third-party provider to an in-house operation, improving control, speed, and cost efficiency
- Managed movement of 1,000,000+ samples across 100+ full truckloads during initial transition phase
- Delivered $330K in savings from 2024 to 2025, with ongoing annual savings of approximately $400K
- Renegotiated POS tower sourcing, reducing unit cost from $250 to $140 and supporting purchase of 2,000 units in the U.S. and 1,500 units in Canada
- Owned North American channel marketing strategy supporting product launches and sales enablement
- Increased health & safety program participation and completion by 100% year over year
Director of Sales & Marketing
Omicron Granite & Tile
02.2013 - 12.2021
- Played a key role in scaling Omicron Granite & Tile from approximately $44M to $76M in annual revenue through portfolio expansion, sales force growth, and geographic footprint expansion
- Led introduction of Neolith porcelain slabs and expanded quartz offerings as new strategic product categories
- Achieved approximately $2M in incremental annual revenue within 18–24 months of porcelain category launch
- Built and expanded outside sales organization, supporting penetration into new customer segments and markets
- Identified, hired, and onboarded a tile category expert, launching tile as a stocked offering across all showrooms and generating $1M+ in incremental annual tile revenue
- Introduced diversified quartz sourcing beyond a single manufacturer, improving product mix, competitiveness, and margin flexibility
Territory Sales Representative – Quartz
Caesarstone US
03.2008 - 07.2012
- Achieved 35% year-over-year sales growth across assigned territory
- Exceeded sales targets for 4.5 consecutive years, ranking #1 nationally for four years
- Opened hundreds of new K&B and fabrication accounts, significantly expanding market penetration
Education
Academic Diploma - Human Resources Management
Ramapo Senior High School
Spring Valley, NY01.1994
Skills
- Product Strategy & Lifecycle Management
- Go-to-Market Execution
- Revenue & AOP Ownership
- Pricing Strategy
- Forecasting & Demand Planning
- Global Manufacturing Coordination
- Supply Chain & Logistics
- ERP / Oracle
- Sales Enablement
- Surface Materials (Porcelain, Quartz, Natural Stone)
Timeline
Director, Product – Porcelain
Caesarstone US
12.2024 - Current
Director, Channel Marketing
Caesarstone US
12.2021 - 12.2024
Director of Sales & Marketing
Omicron Granite & Tile
02.2013 - 12.2021
Territory Sales Representative – Quartz
Caesarstone US
03.2008 - 07.2012
Academic Diploma - Human Resources Management
Ramapo Senior High School