Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Yoobin Kim

Los Angeles,CA

Summary

Experienced product designer specializing in B2B SaaS with 4 years of experience. Proficient in creating mockups and design frames. Seeking a position that values expertise in product specifications and SaaS software. Proven team player with strong organizational skills, able to manage multiple projects simultaneously with precision. Known for effective task prioritization and consistently meeting deadlines.

Overview

8
8
years of professional experience

Work History

UX/UI Product Designer

Pathstream
01.2022 - 01.2025
  • Designed the end-to-end responsive B2B SaaS career mobility platform for frontline workers, driving measurable increases in user growth, engagement, and retention.
  • Developed and scaled a robust design system to ensure visual and functional consistency across desktop, tablet, and mobile experiences.
  • Designed and tested high-fidelity, responsive wireframes and prototypes to streamline onboarding and core user flows.
  • Transformed complex workflows into intuitive, user-centered interfaces through close collaboration with cross-functional teams.
  • Planned usability testing to inform design decisions and continuously optimize the user experience.
  • Brainstormed with peers and other members of design team to determine enhancements and product features.
  • Suggested enhancements to product design that would improve user experience.
  • Produced rapid prototypes using Figma.
  • Documented each step in product's design process for use in manuals.
  • Managed multiple projects effectively in demanding environment with tight deadlines.
  • Collaborated with team of engineers to develop new products.
  • Analyzed user feedback and implemented changes to product design.
  • Created marketing and communication assets aligned with brand and product strategy.

Freelance UX/UI Designer

3H Wellness
01.2021 - 01.2022
  • Redesigned user flows and interfaces for a massage bed rental service to enhance usability.
  • Created a seamless booking and rental system integrated into the website.
  • Rebranded in-house product lines with a modern, cohesive visual language.
  • Delivered complete UX documentation, including wireframes, prototypes, site maps, and design system elements.
  • Communicated with a stakeholder and translate project requirements and business objectives into polished user interfaces.

Marketing Graphic Designer

Lemonlight
01.2021 - 01.2022
  • Developed marketing materials across digital and print (eBooks, decks, one-pagers, banners).
  • Created on-brand visuals for cross-channel campaigns and internal communications.
  • Collaborated with marketing and creative teams to conceptualize and execute high-performing assets.
  • Developed creative design for print materials, brochures, banners, and signs.
  • Completed final touches for projects such as images sizes and font selection.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Conceptualized creative designs for print materials, banners, and signs.
  • Employed design fundamentals when selecting typography, composition, layout, and color in design work.
  • Developed infographics to better communicate complex data.
  • Developed graphics and visual content for social media campaigns.

Marketing Graphic Designer

Flexfit
01.2017 - 01.2020
  • Designed digital campaigns, product catalogs, and trade show materials to drive user engagement.
  • Produced web layouts and ad assets optimized for user experience and brand consistency.
  • Led product photography and visual storytelling on social media.
  • Created custom merchandise and promotional items for high-visibility events.
  • Created motion graphics and video content for websites and applications.
  • Implemented feedback and suggestions from clients to improve designs.
  • Collaborated with other designers to create visually appealing graphics for range of print and digital media.
  • Created logos, illustrations and typography for various organizations.
  • Utilized Adobe Creative Suite and Microsoft Office Suite to develop creative designs.
  • Conceptualized creative designs for print materials, banners, and signs.
  • Developed graphics and visual content for social media campaigns.
  • Proved successful working within tight deadlines and a fast-paced environment.
  • Developed creative design for print materials, brochures, banners, and signs.

Education

BFA - Visual Communication Design

School of the Art Institute of Chicago (SAIC)
01.2010

Skills

  • UX/UI Design: Wire framing, Prototyping, User Flows, Usability Testing
  • Design Tools: Figma, Adobe Creative Suite, CapCut
  • AI Tools: Chat GPT, Lovable, Midjourney, Leonardo AI, Hailou AI, Suno
  • Design Systems: Component Libraries, Atomic Design
  • Front-End Awareness: HTML/CSS fundamentals
  • Soft Skills: Cross-functional Collaboration, Problem Solving, Branding Strategy

Timeline

UX/UI Product Designer

Pathstream
01.2022 - 01.2025

Freelance UX/UI Designer

3H Wellness
01.2021 - 01.2022

Marketing Graphic Designer

Lemonlight
01.2021 - 01.2022

Marketing Graphic Designer

Flexfit
01.2017 - 01.2020

BFA - Visual Communication Design

School of the Art Institute of Chicago (SAIC)

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