Youan Zhang

Energetic music business freshman talented in music marketing. Supportive and caring market strategist who has experience both as artist and behind-the-scenes. Risk-taking optimist loved to incorporate and link Asian music culture to the world.

• Music For Change, China Region, President, 04/2021 - Present

Coordinate with US party to organize a YouTube channel, posted 174 music performing videos, received 8k followers, Recruited 45 members and built Information Department, Liaison Department, and Media Department, Run the Wechat Official Account, posted 115 music commentaries and musician interviews, received 1.2k followers.

• Shanghai International Student Music Union (SISMU), Head, 07/2021-Present

Hatched the Kid King Music Festival annually in Shanghai, China. Sought cooperation with over 300 performers and attracted more than 4k audiences, Responsible in artist relation and sponsorships communication. 

• Hip-hop Club, President, 02/2021-05/2023

Organized more than 10 hip-hop performances both on and off-campus, shared music theory among 70 members, Composed an album Ambition with 13 songs for the club, received 5k hits, awarded a school scholarship of CNY 1300

• Liver Row Label, Rapper and Manager, 12/2020 - Present

Main member of student Hiphop label, released 20 songs and responsible for behind-the-scenes duties during high school, such as drawing covers, artist relations, and social media management etc. 

• NetEase Cloud Music, Rapper, 11/2020-Present

Released 17 original hip-hop songs in conscious rap genre and had 70k hits on the platform

• Tencent Ninety Thousand Miles Musical Project, Performance Artist, 07/2022-08/2022

 Participated in the new musician’s supportive project, elected as the only high school student among 500 groups

• VAS Planet Musical Project, Performance Artist, 04/2022-08/2022

Participated in the new musician’s supportive project, elected as the only high school student among 1500 participants, Shoot the music video of the original song Social Media Toxic to criticize the youth being addicted to social media

• Leadership Award, Shanghai Weiyu High School, 09/2022
• National Second Prize in China Thinks Big, 03/2021
• Third prize in Harvard Business School Case Study Team Competition, 11/2020

• Content Marketing Certified, Hubspot - Feb 2024
• Marketing Principles Simternship - Mar 2024