YOURLETH DAYANA LOANGO

• Preparation of the bar or section, taking drinks and food orders, making drinks, providing professional, but also creative and interactive service to enhance the customer experience (Battle service), closing the table or section and cleaning, closing the cash register, and performing daily inventory with the manager, and participating in advertising and Barcode’s promotion.

Achievements:

• I was able to expand and certify my bartending knowledge.
• I practiced and improved my communication skills in English as a second language.
• I was able to generate significant income for personal projects.
• I was the top seller during a critical period at Barcode, while the Hydro salon was closed in 2023.

• Storing and organizing products on shelves, creating displays, displaying prices and promotions, and monitoring floor plans
• I put my category management knowledge into practice

• Preparation of the bar, making cocktails, cleaning at the end of the shift
• I was able to generate significant income for personal projects
• I acquired my first empirical knowledge of cocktails

• Responsible for compliance with the sales budget of the entire company, leading the distribution, digital and point of sale channel; negotiate strategic alliances with suppliers and potential clients
• Lead the planning and execution of the marketing plan, Implement GMV (Sales Matrix Management)
• Migrate the company to the profitability margin measurement system and the settlement of tiered commissions based on profitability

• Structuring processes and procedures for the marketing team, sales projection and compliance with the sales budget (marketing and PV), directing the digital Marketing strategy (online campaigns, Cronopost - content of audiovisual pieces for social networks, website portal, updating E- commerce and payment gateway, Facebook ads guidelines), management of existing agreements and opening new ones, creation of a sales evaluation model, analysis of profitability of products and services, formulation and implementation of marketing policies
• Sales, prices, services and promotions, definition of protocols for internal communication of the company, promotion of the brand/company through traditional digital means and, link between the company and the advertising agency or suppliers, merchandising management and inventory management of marketing, definition of marketing plan and market analysis
• Implement a daily check procedure that reduces inventory errors shown on the website at the time of billing by 75% from February to date
• Improve the quality of the company's audiovisual production and social media content
• Achievement of two new agreements with FONVALLE, PROMEDICO AND DIAN
• Increase the company's positioning in the Google search engine, going from position No
• 18 in January to position No
• 3 in October (search with the words “Rines Cali”)
• Implementation and impeccable collaboration of the Rally Legend Colombia Event with the protocol of Biosafety (December 6, 2020)

• Design and execution of the marketing plan, achievement and alignment of the budget, management of corporate alliances and products with a cause, planning of business shoots and events, management of advertising pieces
• Visibility of the foundation for the first time at events such as Cali ExpoShow 2018 and Cali Fair 2018
• Alliances with important organizations such as the Coomeva group, Johnson & Johnson, the mayor's office of Santiago de Cali, Recamier S.A, Colgate – Palmolive and the Movich hotel

• Management of trade marketing activities for various channels, supervision and implementation of POP, merchandising management, budget administration, planning brand activations at POS, training sales staff, planning product launches and commercial incentives, analysis of competition and alignment of BTL's
• Certificate of excellence in results orientation, Tigo 2016 awards
• Creation of innovative activations for the AUR channel

• Business plan development, methodological design, market research and documentation
• Planning and development of an atypical business model, successful implementation in phase 1

• Design of marketing strategies, corporate identity
• Benchmarking to generate incentive plans and customer loyalty

• Administrative and organizational management of the company in billing processes, portfolio, selection, industrial safety, inventories and interaction with the board of partners

• Market intelligence, organize events, manage graphic design and production of pieces, public relations
• Differentiating pricing strategy, generation and alliances with important business and political contacts for the growth of the brick factory

• Sales closing, generation of reports to the presidency and management, leading sales matrix management meetings, updating South American Import data, import reports, coordinating production of pieces and advertising messages with the advertising agency, competitive market share according to the ANDI, update sales and marketing indicators (in the SIGI), manage test plan projects for the generation of new grades, generate price lists, update international prices of pulp, paper and cardboard, update paper market information and cardboard according to RISI data, coordinate sending samples to clients, coordinate the filing of national producer records and certificates of origin (DIAN), carry out inventory balances, report sales to DANE, follow up on the “SIDE ROLLS BRISTOL” internship project and the launch of the product “Reprograf Cardboards”,TRM update, support at events

• Plan “SIDE ROLLS BRISTOL” project, quantify waste levels generated on the BRISTOL line, calculate and analyze conversion, packaging and packaging costs; prepare a proposal for distribution channels, prepare dummy proposals, conduct research on competing brands and consumers, calculate the benefit of the project
• I developed a new product of the Reprograf brand from an existing resource
• I optimized the inventory of the Bristol line by 28% and the efficiency of paper machine 1 by 15.4%