Kimberly Villegas
Missouri City,TX
Summary
I am a social media marketer with a passion for creating and executing strategic campaigns that align with business goals. My expertise lies in crafting compelling content that resonates with target audiences, driving brand awareness and loyalty. I excel at analyzing social media metrics to optimize campaigns and stay ahead of industry trends. Collaborating seamlessly with cross-functional teams, I bring a strategic, creative, and data-driven approach to elevate brand presence in the digital landscape.
Overview
5
5
years of professional experience
Work History
Social Media Content Creator
Self-employeed
Missouri City, TX
01.2021 - Current
- Brainstormed ideas for new video concepts and stories.
- Created content for various platforms such as Facebook, Twitter, Instagram, Pinterest and YouTube.
- Developed themes, characterizations and psychological analyses to create marketing material.
- Consulted with sales and marketing staff to garner product and service information and discuss types of written advertising material.
- Scheduled posts on a daily basis across all social media channels.
- Used social media to engage consumers, respond to questions or complaints and promote company initiatives.
- Provided excellent service and attention to customers when face-to-face or through phone conversations.
AutoCAD Drafter
LJA Engineering
Houston, TX
03.2022 - 04.2023
- Assisted in the development of construction plans and technical drawings.
- Drafted plans and detailed drawings for structures, installations and construction projects.
- Networked within community to generate and develop potential sales leads.
- Coordinated with project engineer on final as-built drawings so department and customer had accurate record of final design implemented on site.
- Reviewed drawings, specifications, and engineering data to verify conformance to design concepts.
- Kept to tight deadlines and forged strong team bonds to accomplish challenging objectives.
Social Media Manager
Fairway Chiropractic
Houston, TX
01.2019 - 01.2020
- Directed activities of external agencies, establishments or departments.
- Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
- Tracked social media metrics to determine audience growth rate, volume and reach.
- Assisted in developing strategies for increasing followership and engagement rates.
- Monitored customer comments on various social media channels and responded in a timely manner.
- Oversaw special promotional events to drive positive media coverage, boost revenue and enhance sales.
- Identified target audience and developed optimized communication plans to engage and interest individuals.
- Utilized Twitter and Facebook to promote products, services and content.
Education
Bachelor of Science - Kinesiology
Sam Houston State University
Huntsville, TX12-2017
Skills
- Video Editing
- Social Media Posting
- Trending Stories
- Content Production
- Social Media Marketing
- Social Media Management
- Audience Engagement
- Adobe Creative Suite
- Google Drive
- Clear Communication
- Promotional Material Development
- Marketing Strategies
Languages
English
Native/ Bilingual
Tagalog
Native/ Bilingual
Spanish
Elementary
Timeline
AutoCAD Drafter
LJA Engineering
03.2022 - 04.2023
Social Media Content Creator
Self-employeed
01.2021 - Current
Social Media Manager
Fairway Chiropractic
01.2019 - 01.2020
Bachelor of Science - Kinesiology
Sam Houston State University