Yousi Ruiz
Miami,FL
Summary
Proactive marketing specialist with over three years of experience driving business growth. I excel at creating and implementing marketing plans, managing digital ad campaigns, and optimizing brand engagement. I have led projects like website redesigns and SEO enhancements that doubled site traffic. I have over 10 years of experience designing and creating marketing materials that boost revenue and brand recognition.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Digital Marketing Specialist
IT for Education
06.2020 - Current
- Developed and executed innovative marketing initiatives quarterly, significantly increasing revenue from $500K to $4M over three years by consistently surpassing quarterly targets
- Oversaw KPI management by defining, tracking, and analyzing key performance indicators, enhancing campaign effectiveness and enabling data-driven decision-making
- Provided strategic reports on marketing analytics directly to the CEO, detailing lead sources, sales conversions, and ROI, facilitating informed executive decisions, and optimizing marketing strategies
- Enhanced email strategy by crafting targeted content, optimizing timing and segmentation, aligning with strategic goals, and boosting engagement and conversion rates
- Orchestrated the inbound lead management process, improving lead qualification, tracking, and follow-up, which increased the efficiency and effectiveness of the sales funnel
- Spearheaded the company website redesign and implemented SEO strategies, doubling site traffic, and improving search engine rankings
- Created and enforced brand guidelines across all marketing communications, ensuring a consistent and impactful online and offline brand presence
- Utilized advanced analytics to tailor marketing campaigns to audience needs, consistently increasing leads and sales and driving significant business growth
- Oversaw the end-to-end production and mailing of marketing materials, enhancing the success of prospecting and outreach efforts
- Created compelling content for digital platforms, blogs, and social media, leading to a 27% increase in sales and enhanced brand engagement
- Managed social media strategy and content scheduling across LinkedIn, Facebook, and Instagram, growing the online brand presence and engagement substantially
- Managed and optimized paid advertising campaigns across LinkedIn, Google AdWords, and social media platforms, deploying targeted ad strategies that maximized reach and conversion, resulting in enhanced ROI and brand visibility.
Sr. Graphic Designer
Levy Advertising
11.2018 - 03.2020
- Crafted and produced marketing materials for the sales department, which significantly boosted sales through enhanced visual communication
- Design compelling visual elements for email campaigns using Adobe Photoshop and Illustrator, attracting more traffic to the website, and improving campaign effectiveness
- Controlled and managed the entire product design process from initial market research to final delivery, ensuring high-quality and market-relevant product designs that strengthened brand identity and market position.
Education
Digital Marketing Professional Certification -
University of Miami
Miami, FL01.2021
Computer Science & Electronic Engineering -
IPSJAE
01.2005
Skills
- Digital Advertising
- Google AdWords
- Adobe Creative Suite
- Conversion Rate Optimization
- Schema Markup
- CRM Management
- Landing Page Design
- Retargeting Campaigns
- Content Creation
- KPI Management
- Social Media Marketing
- Customer Segmentation
- Google Analytics
- Google Tag Manager
- Google Search Console
- Search Engine Optimization (SEO)
- Keyword Research
- Graphic Design
- Video Editing
- Content Management
- Bilingual (English and Spanish)
- Market Research
Certification
- Google Ads Display Certification
- Google Ads Search Certification
- HubSpot Social Media Certification
- HubSpot Email Marketing Certification
- SEMrush SEO Principles Certification
- SEMrush Content Marketing and SEO Fundamentals Certification
- Apple Search Ads Certification
Awards
- Marketing Manager Certification Award, Robin Robins TMT Marketing Agency, 2022
- Marketing Manager of the Year, Robin Robins TMT Marketing Agency, 2023 & 2024
Languages
Spanish
Native/ Bilingual
English
Full Professional
References
References available upon request.
Timeline
Digital Marketing Specialist
IT for Education
06.2020 - Current
Sr. Graphic Designer
Levy Advertising
11.2018 - 03.2020
Digital Marketing Professional Certification -
University of Miami
Computer Science & Electronic Engineering -
IPSJAE
- Google Ads Display Certification
- Google Ads Search Certification
- HubSpot Social Media Certification
- HubSpot Email Marketing Certification
- SEMrush SEO Principles Certification
- SEMrush Content Marketing and SEO Fundamentals Certification
- Apple Search Ads Certification
Similar Profiles
CARLOS NUNEZCARLOS NUNEZ
Senior Sales Development Representative at IT For EducationSenior Sales Development Representative at IT For Education
JULIA MERLINJULIA MERLIN
Study Director (Statistician); GS-1530-13-05 at Department of Education, Institute of Education Sciences, National Center for Education Statistics (NCES)Study Director (Statistician); GS-1530-13-05 at Department of Education, Institute of Education Sciences, National Center for Education Statistics (NCES)
Wendy ParrWendy Parr
Supply Teacher at Focus Education/ABC Education/GB RecruitmentSupply Teacher at Focus Education/ABC Education/GB Recruitment
Sanders Jean-PhilippeSanders Jean-Philippe
Pharmacy Technician at Walgreens Pharmacy Care CenterPharmacy Technician at Walgreens Pharmacy Care Center
Priscila EscamillaPriscila Escamilla
Child Development Specialist at University of MiamiChild Development Specialist at University of Miami