Youssef Adel
Socials Dept. Manager - Meta Certified Marketer
Doha
Summary
Results-driven Digital Marketing and Social Media professional with a proven track record in driving digital marketing campaigns, brand awareness, and follower growth. Expertise in crafting compelling content, implementing effective strategies, paid media across multiple platforms, and analyzing data. Passionate about staying current with social media trends.
Overview
6
6
years of professional experience
2
2
Certificates
Accomplishments
FIFA QATAR 2022 FAN VILLAGES:
- Successfully managed the digital marketing campaigns and budgets for FIFA Qatar 2022 Fan Villages.
- Created highly effective advertising campaigns that led to total booking capacity for all three Fan Villages.
- Orchestrated and executed visually captivating content plans to showcase the Fan Villages across social media platforms, driving significant engagement and excitement among football enthusiasts.
TEEB ALHAZM & ASJAD EXHIBITIONS:
- Optimized and executed a 360 Marketing plan online and offline that includes influencer collaborations, print media and local news, digital platforms, and paid media.
- Utilized a budget to increase footfall and sales for our exhibitors.
- Strategizing and implementing paid media plans to acquire leads and secure exhibition exhibitors.
MCLAREN ARTURA OFFICIAL CAR LAUNCH:
- Planned and executed a complete launch teasing plan for McLaren Artura, with countdowns, sneak peeks, and preparations for launch.
- Coordinated with local media car influencers, publishers, and local news outlets, as well as influencers, to attend the launch.
- Prepared with the McLaren regional marketing team a comprehensive invite list, the launch agenda, and the gift bags.
- Arranged with Lusail circuit a private test drive for media and for owners to familiarize the market with the Artura.
Work History
Digital Marketing & Social Media Manager
AlHazm
Doha
04.2022 - Current
- Managing 20 Social Media accounts and leading a large team of 13 social media executives, senior graphic designers, content creators, and photographers while providing guidance, coaching, and performance feedback to ensure the team achieves its goals.
- Orchestrating Digital Marketing advertising campaigns for GCC-renowned events like Teeb AlHazm and Asjad. Resulting in Increased footfall and over 35M + Reach online.
- established and boosted all FIFA Qatar 2022 Fan village projects, including visual production, social media, paid ads, influencer collaborations, and post-world cup digital marketing strategy.
- Analyzing and interpreting Paid Media metrics and other data to measure the effectiveness of Alhazm's digital media efforts and using this information to make data-driven decisions.
- Developing and implementing a comprehensive Digital Marketing strategy and budgets incorporating over 2M QAR, Increased following by 70% in one year, website visits by 40%, and increased footfall and sales.
- Reporting and presenting to executive leadership on the department's progress, achievements, and plans, earning recognition for outstanding leadership and vision.
Social Media Manager
McLaren Doha
Doha
05.2022 - Current
- Managing McLaren Doha's social media channels, ensuring adherence to the overarching digital and social media strategy while maintaining McLaren's tone of voice.
- Utilizing the output from data & insights to review and optimize online presence and performance.
- Overseeing organic and paid advertising campaigns across the social landscape for McLaren Doha.
- Developing strategies with McLaren regional marketing team to drive continued growth for sales.
- Creating Lead-Generating Strategies and campaigns to support and drive sales.
- Writing and distributing press releases to increase brand visibility.
Social Media Manager
Ooredoo Nation
Doha
05.2021 - 03.2022
- Acquired Ooredoo Nation on all social media platforms and managed the gaming community.
- Established and maintained relationships with influencers to reach over 35 million people in 6 months.
- Created and oversaw successful marketing campaigns over Google Ads, Meta Business Manager, and Snapchat Business Manager.
- Successfully Contributed to growing Ooredoo Nations' YouTube channel to 42k subscribers, 7000 Instagram followers, 42,000 followers on Facebook, and 21,000 likes on Facebook in six months.
- Constructed the Social Tone and presence to ensure 11,000 sign-ups for five consecutive tournaments in six months.
- Prepared, briefed, and presented Monthly KPI reports overseeing the growth of Ooredoo Nation to top executives.
Social Media Executive
Whats Going On Qatar
Doha
03.2018 - 09.2020
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Analyzed and reported social media and online marketing campaign results.
- Increased customer engagement through social media.
- Designed and implemented social media strategies to align with business goals.
- Suggested and implemented new features to develop brand awareness.
- Developed relationships with influencers to grow and create wider visibility.
Education
Bachelor of Arts - Mass Communication
08.2016 - 12.2020
Skills
Content and digital asset management
Search engine optimization expertise
Social Media Management
Marketing analytics
Strategic planning
Brand development
Planning and Coordination
Excellent Communication
Digital marketing
Analytics and SEO
Adobe Creative Cloud
Certification
Certified Digital Marketer - Meta
Timeline
Certified Digital Marketer - Meta
12-2022
Social Media Management - Meta
09-2022
Social Media Manager - McLaren Doha
05.2022 - Current
Digital Marketing & Social Media Manager - AlHazm
04.2022 - Current
Social Media Manager - Ooredoo Nation
05.2021 - 03.2022
Social Media Executive - Whats Going On Qatar
03.2018 - 09.2020
Qatar University - Bachelor of Arts, Mass Communication
08.2016 - 12.2020