Yovanka Alizo

BRANDS:

Kiehls'/La Roche Posay/Vichy/Kerastase/Biotherm

REGION: Americas

• Strategic Planning: Develop and implement annual education plans aligned with brand strategies, marketing objectives, and sales goals.
• Curriculum Development: Design and develop engaging and effective training content on product knowledge, brand history, selling techniques, customer service. This may include creating online modules, in-person workshops, presentations, masterclasses and BA Seminars.
• E-Learning: Developed, managed, and launched 23 e-learning modules across all managed brands, covering product novelties, renovations, sustainability, and DE&I topics, achieving a 77% engagement rate. Kiehl's was the top-performing brand on the platform.
• Business Unit Growth: Focusing on driving brand growth and achieving business objectives through effective education strategies. Establish (KPIs) to evaluate the effectiveness of training programs and track progress towards objectives.
• Beauty Tech Task Force : Led the implementation of a new beauty tech strategy, including the rollout of 3 new tools across 7 locations. This initiative resulted in a 40% improvement in consultation effectiveness and drove significant sales growth. Defined and implemented KPIs for Beauty Advisors to track and measure success.
• Skincare Masterclasses: Developed and led the La Roche-Posay Skincare Masterclass certification program in Latin America, equipping 22 Beauty Advisors with advanced skincare knowledge and verbal medical expertise to enhance sales consultations and drive product sales. Resulted in 38% increase in La Roche-Posay sales vs 23'.
• Fostering a Positive and Supportive Team Environment: Creating a culture of open communication where my team members feel comfortable sharing ideas, concerns, and feedback.
• Trainer Development: Coach, mentor, and develop a team of trainers to ensure consistent, high-quality training across different locations. Provide feedback, support, and development opportunities.
• Team Performance Management: Conduct regular performance reviews to assess progress against goals, provide feedback, and identify areas for development. Exceed in empowering my team to take ownership of their work and make decisions by providing them with the resources and support they need to succeed.
• Budget Management: Develop and manage the education & travel budget for assigned trainers by brand/categories, ensuring efficient resource allocation.
• Collaboration: Work cross-functionally with marketing, sales, product development, and other departments to ensure alignment and effective communication of training initiatives.

BRANDS: L'Oreal Paris/Maybelline/NYX

REGION: Americas

• Developed and managed: A three-tiered training program incorporating online modules, in-person workshops, and virtual coaching sessions, covering product knowledge, customer service, and sales techniques. This program contributed to a 20% increase in average transaction value and a 40% reduction in employee turnover within the first year of implementation.
• Training Optimization: Streamlined training calendars across 3 brands, increasing training efficiency by 90%.
• Resource Management: Managed procurement and distribution of training tools and resources for +300 field staff in US/Canada/latam.
• E-Learning Development: Created and published [5/6 monthly] e-learning modules and social learning campaigns, reaching +500 learners. Increasing learner engagement rate by 70%
• Performance Reporting: Analyzed and reported monthly education KPIs to senior management.
• Event Management: Organized annual BA seminars for 300 attendees/ Supported Education Director on content development.
• Incentive Programs: Managed training incentive campaigns, motivating and engaging+100 Beauty Advisors with our brands.

SALES EXECUTIVE ROLE:

• Sales & Marketing Strategy: Developed and executed annual marketing plans, consistently exceeding sell-in and sell-out targets. Presented promotional calendars and secured retailer buy-in for effective implementation of promotions and incentives.
• Retailer Relationship Management: Cultivated strong relationships with key retail buyers, conducting monthly meetings to discuss sales performance, stock analysis, and action plans.
• Team Sales Targets: Monthly meeting with Beauty Advisor team to implement and communicate sales targets.
• I N-Store Execution & Merchandising: Managed product assortments and merchandising guidelines across +30 retail locations, optimizing product placement and visibility. Provided on-site support to BAs, ensuring optimal stock levels and merchandising compliance. Collaborated on +20 new store openings, contributing to successful launches.

BRANDS: YSL/Giorgio Armani/Ralph Lauren & Victor & Rolf

REGION : Central & South America

• Team Leadership: Managed and mentored a team of 50+ Beauty Advisors, driving team performance through effective hiring, training, development, and motivation strategies.
• Product & Sales Training: Trained BAs on new product launches, sales techniques, and cross-selling strategies, leading to an average transaction value of 4 units per transaction.
• Sales Growth: Consistently exceeded market sales growth by implementing targeted action plans, executing effective promotions, and setting achievable monthly sales targets.
• Client Relationship Management: Built and maintained strong client partnerships, resulting in high client retention rates. Collaborated with clients to develop tailored sales strategies aligned with their specific needs and objectives.
• Inventory Management: Optimized client inventories by proactively managing slow-moving and discontinued products, minimizing inventory write-offs by 60%.
• New Product Launches: Successfully achieved sell-in targets for new product launches, consistently meeting or exceeding forecasts.
• In-Store Execution: Ensured effective execution of HPPs and in-store animations, including comprehensive staff training, maximizing brand visibility and driving sales. "In-store animations led to a30% lift in sales during promotional periods."
• Market Analysis: Analyzed market trends, competitor activities, and consumer profiles, providing actionable recommendations to the Marketing and commercial teams.