Yu-Ran Chen
Atlanta,GA
Summary
Innovative marketing leader with 7 years of experience delivering exceptional marketing campaigns and proficient in planning and executing large-scale collaborative fashion events in Asia (Taiwan Fashion Week, Suit Walk, StyleFest, and Urban Camping Festival). An independent soul with unique aesthetic, willing to take risks and ready to embark on a new chapter in the industry, currently seeking strategic/Marketing roles in a luxury company.
My professional background covers strategy planning, integrated marketing, media advertising, social media management, content strategy and consumer insights.
Overview
6
6
years of professional experience
Work History
Fashion Magazine Editor / Project Manager
GQ Taiwan
09.2019 - 03.2023
- Follow global fashion trends and industry news.
- Event planning (GQ Taiwan Suit Walk, GQ Taiwan Urban Camping Festival)
- Interviewed celebrities in various industries and wrote articles.
- Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.
- Pitched content strategies and managed asset acquisition.
- Suggested improvements to content to enhance quality and accuracy.
- Selected and edited photos for use in diverse projects.
Brand Marketing Manager
K.SINC / UnkownDomain
06.2017 - 10.2019
- Created and managed social media campaigns to increase brand engagement ( Instagram over 32K/22K followers).
- Developed creative presentations, trend reports, kitted assets, and product data sheets.
- Devised content strategy to effectively engage target audiences.
- Led a team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Education
Master of Fine Arts - Luxury And Brand Management
Savannah College of Arts And Design
Atlanta, GA06-2024
Bachelor of Business Administration - Risk Management And Insurance
Tamkang University
Taipei, Taiwan07.2021
Skills
- Languages： Mandarin Chinese, English and Taiwanese
- Computer Skills： MS Word, MS Excel, MS PowerPoint, Adobe Photoshop, Adobe Illustrator, Adobe Lightroom, Adobe Indesign, Adobe Premiere and SketchUp
Timeline
Fashion Magazine Editor / Project Manager
GQ Taiwan
09.2019 - 03.2023
Brand Marketing Manager
K.SINC / UnkownDomain
06.2017 - 10.2019
Master of Fine Arts - Luxury And Brand Management
Savannah College of Arts And Design
Bachelor of Business Administration - Risk Management And Insurance
Tamkang University
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