YUAN SHU
New York,NY
Summary
Positive, collaborative, and innovative, with strong foundation in marketing principles and strategies. Possesses deep understanding of consumer behavior and market trends, coupled with adeptness in digital marketing and content creation. Dedicated to driving impactful marketing campaigns that elevate brand presence and foster customer engagement.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Manager
Lazyvvell
03.2025 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
PR Intern
HILL+KNOWLTON STRATEGIES
02.2021 - 03.2021
- Assisted team with translating relevant materials, Chinese to English & English to Chinese
- Revised press releases (both English and Chinese), social copy
- Supported team with completing industry background research, media background research, and SWOT analysis
- Produced social media content on TikTok, Instagram and other Chinese social platforms
- Maintained connections with brands, media, and press
- Utilized Excel to organize data from various social platforms in large quantities
- Prepared clipping reports for team
Account Executive Intern (Leader Of The Interns)
WUNDERMAN THOMPSON-SHANGHAI
11.2020 - 02.2021
- Led and assisted other interns on team to finish work tasks on time and give weekly short presentations to executives
- Trained newly hired interns on team to fill key positions and maximize productivity
- Wrote SWOT analysis, situation analysis, weekly/monthly brand report, and competitor research for client's strategic use
- Built subject matter expertise by participating in meetings, attending conferences, and engaging in brainstorming sessions
- Organized marketing efforts by using social media outlets to facilitate opportunities for growth
- Resolved account issues with strengths in research and solution development
- Met with other executives to discuss clients' project goals, progress, and outcomes
Social Planning Intern
PICK & ENLARGE
10.2020 - 11.2020
- Identified needs of customers promptly and efficiently
- Engaged in client meetings to provide project updates via short presentations
- Determined areas for improvement, narrowing focus for decision-makers in making necessary changes
- Wrote social performance reports and studied market trends and consumers' social behaviors
- Built a clear and strategic KOL database for different product categories
- Took charge of writing PR drafts, planning campaigns, and connecting with KOLs
- Designed brands' social media content, including visuals and copy
Education
Master Of Arts - Public And Media Relations
JOHNS HOPKINS UNIVERSITY AAP
Washington, D.C.12-2024
Bachelor Of Arts - Communications
PURDUE UNIVERSITY
West Lafayette, IN05.2023
Skills
- Leadership Experience
- Critical Thinking
- Digital Archiving
- Multitasking and Organization
- Verbal and Written Communication
- Proficient in Social Media
- Interpersonal and Social Skills
- Photography and Videography
Certification
- Principles of Management, Johns Hopkins University, 09/01/22
- Managing Social and Human Capital, The Wharton School of the University of Pennsylvania, 08/01/22
- Renewable Energy and Green Building Entrepreneurship, Duke University, 08/01/22
- Impact Measurement & Management for the SDGs, Duke University, 07/01/22
- Introduction to Marketing, The Wharton School of the University of Pennsylvania, 07/01/22
Activities
- Member, Purdue's Communication Honors Society
- LPH (Lambda Pi Eta) is a well-known and respected national organization in world of communication
- Serving as a leader of the Lamb School at Purdue, mentoring and setting a professional example for first-year students in pre-communication
- Having monthly, virtual meetings with assigned mentors
- Dean's List & Academic Honors (2019Fall-2023Spring)
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Timeline
Marketing Manager
Lazyvvell
03.2025 - Current
PR Intern
HILL+KNOWLTON STRATEGIES
02.2021 - 03.2021
Account Executive Intern (Leader Of The Interns)
WUNDERMAN THOMPSON-SHANGHAI
11.2020 - 02.2021
Social Planning Intern
PICK & ENLARGE
10.2020 - 11.2020
Bachelor Of Arts - Communications
PURDUE UNIVERSITY
Master Of Arts - Public And Media Relations
JOHNS HOPKINS UNIVERSITY AAP
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