Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Yuchen Qian

Madison,WI

Summary

Energetic and creative individual with passion for crafting compelling narratives and engaging content. Possesses solid understanding of SEO principles and ability to write clear, persuasive copy. Committed to producing impactful work that resonates with target audiences and drives results.

Overview

3
3
years of professional experience

Work History

Self-media Copywriting Operation

Semir
04.2024 - 08.2024

Copywriting: Through the analysis of consumer habits and the brand tone of the Semir apparel to write sales copy to attract consumers with teams, but also includes the promotion of online media and private account fan cultivation. In particular, we promote discounts and promotions for out-of-season and in-season products.
Market research: Analyses highly sought-after items through data from social media, online campaigns, and offline brick-and-mortar shops, and work with the team to select items for promotion.
Platform Distribution: Plan campaigns for promotional products on various apparel shopping platforms and upload data to their platforms.
Customer Communication: Communicate with platform customers, plan and execute promotions together through physical shop visits, and evaluate and adjust product data and results.

Warehouse Manager & Customer Reception

Häagen-Dazs
06.2021 - 08.2021

Warehouse Management: Regularly monitor the inventory status of shop goods, conduct goods inventory, ensure timely inspection and receipt of goods, carefully check the quantity and quality of goods for problems, and achieve 100% completion rate.
Customer Reception: Responsible for physical store shop customer reception and online order processing, answering all kinds of customer queries in a timely manner, including promotions, returns and product issues, as well as sales promotion of goods. Reception of 10-20 customers per day, actively recommending hot-selling products and providing quality service to customers.

Project Leader

Catering Personal Entrepreneurship
06.2023 - 08.2023

Introduction: A 3-month self-employed business venture in the sale and planning of convenience cocktails, making more convenient cocktails through supermarket drinks.
Product customization: Pricing the merchandise by conducting market research and analyzing cocktail prices and popularity in a mall cocktail bar.
Procurement: Prepare the lowest price programme and take full responsibility for the procurement of equipment and materials.
Market Research & Planning & Design: Complete the selection of venues for selling cocktails through surveys of shopping malls and numerous areas, analyzing the degree of aggregation of foot traffic, and designing promotional posters and menus in-house.
Internet and self media operation: write promotional and publicity copy and project content in self media to attract external traffic and customers. Maintain customer relationships, understand customer needs, track feedback and create a customer base. The customer base has a traffic of 100-150.
Distribution and Retail: Teaching and selling of raw materials and operation model through online promotion and finding partners.

Project Leader

Online Operation Apparel International Trade Entre
12.2022 - 05.2023

Introduction: Online purchasing and sales through price differentials for apparel from well-known apparel brands such as Beginner, Supreme, Carhartt and others.
Social Media Operation: Convert external customers to private C-suppliers by writing copy and posts through online self media and social media. The click volume of single copy is at 30,000 hits. The current volume and flow of customers is around 30, and the full volume of customers is around 50-100.
Market research: Predict the direction and trend of merchandise popularity through market research and merchandise data analysis. Purchase goods through the popularity of goods in the market, and plan the lowest cost programme to sell to the international market, especially in China.

Education

Bachelor - Consumer Behavior & Marketplace

University of Wisconsin, Madison
Madison, WI

Skills

  • Strong writing skills
  • Keyword optimization
  • Market Research
  • Consumer Habits Analysis
  • Self-Media Operations Programme

Languages

Chinese (Mandarin)
Native or Bilingual
English
Professional Working

Timeline

Self-media Copywriting Operation

Semir
04.2024 - 08.2024

Project Leader

Catering Personal Entrepreneurship
06.2023 - 08.2023

Project Leader

Online Operation Apparel International Trade Entre
12.2022 - 05.2023

Warehouse Manager & Customer Reception

Häagen-Dazs
06.2021 - 08.2021

Bachelor - Consumer Behavior & Marketplace

University of Wisconsin, Madison
Yuchen Qian