Summary
Overview
Work History
Education
Skills
Work Availability
Timeline
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Yudelka Zapata

Yudelka Zapata

Marketing
Fort Lauderdale,Florida

Summary

Accomplished Marketing and Sales Manager offering 20+ years of experience developing and maximizing the business. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.

Dynamic and decisive leader with excellent planning and problem-solving abilities. Ready to pursue new professional challenges and career advancement with growing company.

Overview

19
19
years of professional experience
7
7
years of post-secondary education

Work History

BRAND & TRADE MARKETING MANAGER

INMUEBLECA SRL
09.2013 - 02.2016
  • Increased brand awareness by 65% in first year after launching., through event marketing, demonstrations, sales and brand promotion. Engaged, educated and befriended customers to deliver amazing shopping experience. Achieved and exceeded sales goals in line with prescribed selling strategy. Communicated product information with confidence and educated consumers about company. Showed understanding of customer's personal style and preferences when offering product advice. Acted as face of brand at retail events and sampling opportunities at multiple locations. Achieved competitive brand placements at retail locations for existing and new products

BRAND & ACTIVATION MANAGER-CONFECTIONERY

KRAFT FOODS / CADBURY ADAMS, PFIZER, WARNER LAMBERT
02.2004 - 01.2012
  • Achieved and exceeded sales goals by 4.6% in line with prescribed selling strategy. Achieved in service or to-go volume placements in on-premise channel. Identified key high-traffic, consumer-centric locations and events to deliver brand awareness and implemented team test driving experiences. Contributed to social media content documenting brand's impact in on market. Educated trade and distributor or broker partners for portfolio benefit. Executed brand activations to standards and with professionalism. Increased brand awareness through event marketing, demonstrations, sales and brand promotion. Engaged, educated and befriended customers to deliver amazing shopping experience.

SALES ADMINISTRATOR

WARNER LAMBERT
02.2002 - 02.2004
  • Tracked trends and suggested enhancements that would both challenge and refine company's product offerings. Monitored over 200 customers managing daily buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. Brands managed (Halls, Trident, Chiclets, Clorets, Bubbaloo, Sparkies). Managed order cycle to enhance business development and maintain sustainability and customer satisfaction. Increased sales volume by 11% and expanded product line to new retailers, warehouse clubs and natural food chains.

SALES ANALYST

EXPRESS PARCEL SERVICE
12.1999 - 02.2002
  • Delivered key metrics for sales, credit and warranties to drive success of business. Applied monthly sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services. Increased market share by devising plans based on research findings and data. Developed accurate sales forecasts for 8 Sku's by analyzing sales feedback and wrote reports for senior leadership. Worked independently with minimal supervision. Identified new business opportunities through cold calling, networking, marketing and prospective database leads. Drove store revenue by offering customers accessories and related purchases to complete selections. Completed call reports, paperwork and on-going personal training by required deadlines. Monitored service after sale and implemented quick and effective problem resolutions.

DIRECT SALES COORDINATOR

CASA URENA, C. POR A.
02.1995 - 07.1999
  • Met customers in 150+ homes and businesses to discuss and demonstrate products. Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. Put together sales proposals and contracts. Wrote reports outlining activities and sales. Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations. Managed accounts to retain existing relationships and grow share of business. Maintained up-to-date knowledge of competitor products and pricing in market served. Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers. Increased profits through providing excellent customer service, following established guidelines and auditing sales reports. Communicated product quality and market comparisons by creating sales presentations. Exceeded sales quotas and increased profitability through effective sales strategy and business planning.

Education

MBA - Marketing Management

UNIVERSIDAD APEC
Santo Domingo, Dominican Republic
05.2001 - 08.2003

BACHELOR'S DEGREE - MARKETING

UNIVERSIDAD IBEROAMERICANA UNIBE
Santo Domingo, Dominican Republic
09.1996 - 12.2000

Skills

Strategic account development

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Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

BRAND & TRADE MARKETING MANAGER

INMUEBLECA SRL
09.2013 - 02.2016

BRAND & ACTIVATION MANAGER-CONFECTIONERY

KRAFT FOODS / CADBURY ADAMS, PFIZER, WARNER LAMBERT
02.2004 - 01.2012

SALES ADMINISTRATOR

WARNER LAMBERT
02.2002 - 02.2004

MBA - Marketing Management

UNIVERSIDAD APEC
05.2001 - 08.2003

SALES ANALYST

EXPRESS PARCEL SERVICE
12.1999 - 02.2002

BACHELOR'S DEGREE - MARKETING

UNIVERSIDAD IBEROAMERICANA UNIBE
09.1996 - 12.2000

DIRECT SALES COORDINATOR

CASA URENA, C. POR A.
02.1995 - 07.1999

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