Yudelka Zapata
Marketing
Fort Lauderdale,Florida
Summary
Accomplished Marketing and Sales Manager offering 20+ years of experience developing and maximizing the business. Diligent in building and retaining accounts by providing support and attentive service. Expertise in marketing strategies, product promotion and merchandising to achieve market penetration. Successful record of expanding network connections through persuasive brand imaging.
Dynamic and decisive leader with excellent planning and problem-solving abilities. Ready to pursue new professional challenges and career advancement with growing company.
Overview
19
19
years of professional experience
7
7
years of post-secondary education
Work History
BRAND & TRADE MARKETING MANAGER
INMUEBLECA SRL
09.2013 - 02.2016
- Increased brand awareness by 65% in first year after launching., through event marketing, demonstrations, sales and brand promotion. Engaged, educated and befriended customers to deliver amazing shopping experience. Achieved and exceeded sales goals in line with prescribed selling strategy. Communicated product information with confidence and educated consumers about company. Showed understanding of customer's personal style and preferences when offering product advice. Acted as face of brand at retail events and sampling opportunities at multiple locations. Achieved competitive brand placements at retail locations for existing and new products
BRAND & ACTIVATION MANAGER-CONFECTIONERY
KRAFT FOODS / CADBURY ADAMS, PFIZER, WARNER LAMBERT
02.2004 - 01.2012
- Achieved and exceeded sales goals by 4.6% in line with prescribed selling strategy. Achieved in service or to-go volume placements in on-premise channel. Identified key high-traffic, consumer-centric locations and events to deliver brand awareness and implemented team test driving experiences. Contributed to social media content documenting brand's impact in on market. Educated trade and distributor or broker partners for portfolio benefit. Executed brand activations to standards and with professionalism. Increased brand awareness through event marketing, demonstrations, sales and brand promotion. Engaged, educated and befriended customers to deliver amazing shopping experience.
SALES ADMINISTRATOR
WARNER LAMBERT
02.2002 - 02.2004
- Tracked trends and suggested enhancements that would both challenge and refine company's product offerings. Monitored over 200 customers managing daily buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. Brands managed (Halls, Trident, Chiclets, Clorets, Bubbaloo, Sparkies). Managed order cycle to enhance business development and maintain sustainability and customer satisfaction. Increased sales volume by 11% and expanded product line to new retailers, warehouse clubs and natural food chains.
SALES ANALYST
EXPRESS PARCEL SERVICE
12.1999 - 02.2002
- Delivered key metrics for sales, credit and warranties to drive success of business. Applied monthly sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services. Increased market share by devising plans based on research findings and data. Developed accurate sales forecasts for 8 Sku's by analyzing sales feedback and wrote reports for senior leadership. Worked independently with minimal supervision. Identified new business opportunities through cold calling, networking, marketing and prospective database leads. Drove store revenue by offering customers accessories and related purchases to complete selections. Completed call reports, paperwork and on-going personal training by required deadlines. Monitored service after sale and implemented quick and effective problem resolutions.
DIRECT SALES COORDINATOR
CASA URENA, C. POR A.
02.1995 - 07.1999
- Met customers in 150+ homes and businesses to discuss and demonstrate products. Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. Put together sales proposals and contracts. Wrote reports outlining activities and sales. Worked diligently to resolve unique and recurring complaints, promoting loyalty and enhancing operations. Managed accounts to retain existing relationships and grow share of business. Maintained up-to-date knowledge of competitor products and pricing in market served. Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers. Increased profits through providing excellent customer service, following established guidelines and auditing sales reports. Communicated product quality and market comparisons by creating sales presentations. Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
Education
MBA - Marketing Management
UNIVERSIDAD APEC
Santo Domingo, Dominican Republic 05.2001 - 08.2003
BACHELOR'S DEGREE - MARKETING
UNIVERSIDAD IBEROAMERICANA UNIBE
Santo Domingo, Dominican Republic 09.1996 - 12.2000
Skills
Strategic account development
Business development and planning
Order management
Sales processes
Territory Management
Goals and performance
Account management
Product and service sales
Strategic planning
Staff Management
Positive and upbeat
Time management
Relationship building
Marketing strategy
Analytical problem solver
Direct sales
English/Spanish fluent
Brand enhancements
Brand strategy
Brand identity
Brand representation
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
BRAND & TRADE MARKETING MANAGER
INMUEBLECA SRL
09.2013 - 02.2016
BRAND & ACTIVATION MANAGER-CONFECTIONERY
KRAFT FOODS / CADBURY ADAMS, PFIZER, WARNER LAMBERT
02.2004 - 01.2012
SALES ADMINISTRATOR
WARNER LAMBERT
02.2002 - 02.2004
MBA - Marketing Management
UNIVERSIDAD APEC
05.2001 - 08.2003
SALES ANALYST
EXPRESS PARCEL SERVICE
12.1999 - 02.2002
BACHELOR'S DEGREE - MARKETING
UNIVERSIDAD IBEROAMERICANA UNIBE
09.1996 - 12.2000
DIRECT SALES COORDINATOR
CASA URENA, C. POR A.
02.1995 - 07.1999