Yue Fang

• Variety show "Opening Remarks" live execution director's assistant. Broadcast on Tiktok platform, this program primarily invites guests from various industries to engage in in-depth conversations with college students.
• Research, develop, and perform video post-production of an online segment aimed towards increasing the knowledge and awareness about children's physical and mental health for parents. Publishing in People's daily Online video platform.

• Participate in the construction and operation of online social groups and plan new activities.
• Collaborated with the Student Union to promote the company's “1v1 Tutor” products in school activities.
• Wrote articles on social media about the experience of studying and living abroad, that generated interest in study abroad programs as well as promote knowledge of living in the Ohio region as a foreign student.

• Hired and trained live streaming anchors in order to build their fan engagement on Beelive platform.

• Conducted research, compiled data, updated spreadsheets and produced timely reports utilizing Excel and SQL programming to measure fan engagement.
• Gathered, organized, and modeled data to provide constructive feedback to the anchors.

• Identified appropriate marketing channels and target customers for campaigns.
• Studied demographic and statistical data to determine optimal targets, competitor offerings, and tactics for persuasion.
• Conducted 2000 consumer surveys and analyzed data on purchasing habits for use in branding efforts as a team leader.
• Performed market analysis and researched latest trends.

• Organized racks and shelves to maintain store visual appeal, engage customers and promote specific merchandise.
• Provided positive first impressions to welcome existing, new, and potential customers.
• Helped customers locate products and checked the store system for merchandise at other sites.