Highly skilled in translating abstract concepts into engaging product experiences through compelling visual narratives. Proficient in creating captivating and user-friendly designs, grounded in best design practices
Overview
4
4
years of professional experience
Work History
Senior Product Designer
TRY IT ON
09.2023 - Current
Spearhead a transformative initiative, orchestrating end-to-end product development
Responsible for implementing Generative AI technology to create user profiles and optimizing features throughout the entire user journey.
UX / UI Designer (Contract)
CERTIK
06.2023 - 09.2023
Steered a 0-1 redesign initiative of the company's critical internal response console tool, resulting in a remarkable 40% improvement in team workflow efficiency
Collaborated closely with the development team to ensure the project's smooth and timely implementation, integrating a design system to facilitate alignment between the development and design processes.
Designed a user-centric web3 risk and compliance management tool across API (B2D) and GUI (B2B) SaaS products
UX / UI Designer (Contract)
CHILDREN'S CREATIVITY MUSEUM
01.2023 - 08.2023
Initiated a novel educational program in collaboration with Children's Creativity Museum, sponsored by LEGO group with a focus on amplifying community access
Facilitated the inclusion of culturally and regionally diverse personalized options within the program
Secured significant funding from LEGO Group for the museum's 2024 initiatives, marked by remarkable improvements in the program experience
UX / UI Designer (Contract)
D'CENT WALLET
01.2022 - 08.2022
Improved the user experience for a blockchain online wallet app, catering to a less tech-savvy audience and significantly reducing vulnerability to fraud
Conducted live user testing to assess the effectiveness of design enhancements and functional components
Managed the complete lifecycle of a new service, from development to successful integration within the mobile app, resulting in an impressive 45% increase in retention rates post-launch
Creative Director
DEARPLAN - DIGITAL DESIGN MARKETING AGENCY
01.2022 - 08.2022
Designed innovative creative strategies to raise brand awareness and engagement for organization
Researched emerging technologies and developed effective strategies for integrating into existing campaigns
Developed high-impact creative trailers and promotional content for company campaigns from concept to completion
Orchestrated workloads of designers, developers, marketers and other team members to optimize productivity and timeliness of task completion
Art Direction Intern
LOUIS VUITTON
11.2019 - 02.2020
Fueled the creative process with original ideas and inspirational insights
Created collateral to support various marketing campaigns and visually communicate concepts
Conducted in-depth research on character drawings and environmental elements for creative inspiration
Education
Master of Design - Human-Computer Interaction
California College of The Arts, San Francisco, CA
08.2023
Bachelor of Arts - Fashion Design
Nottingham Trent University, Nottingham, UK
09.2020
Thesis: 'QUALITATIVE STUDY ON THE FORMATION OF ETHICAL CONSUMPTION TRENDS AND VEGAN FASHION'
Pioneered the development of a core internal tool design system, aligned with industry standards, resulting in enhanced scalability, and improved development efficiency
Established a personalized and user-friendly digital platform for remote family engagement, celebrating diverse cultures, and securing LEGO Group's substantial commitment for the program's 2024 operations
Spearheaded advertising campaigns, e-commerce websites, and mobile app projects, effectively transforming creative concepts into captivating visuals that resonated with the target audience, resulting in heightened brand loyalty and significant revenue growth
Tools
Design Tools:
Figma
Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe Premiere Pro
Adobe After Effects
Adobe Creative Suite
Languages
English
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Senior Product Designer - TRY IT ON
09.2023 - Current
UX / UI Designer (Contract) - CERTIK
06.2023 - 09.2023
UX / UI Designer (Contract) - CHILDREN'S CREATIVITY MUSEUM
01.2023 - 08.2023
UX / UI Designer (Contract) - D'CENT WALLET
01.2022 - 08.2022
Creative Director - DEARPLAN - DIGITAL DESIGN MARKETING AGENCY
01.2022 - 08.2022
Art Direction Intern - LOUIS VUITTON
11.2019 - 02.2020
California College of The Arts - Master of Design, Human-Computer Interaction
Nottingham Trent University - Bachelor of Arts, Fashion Design