New Book Promotion: Promoted juvenile sci-fi books by authoring several promotional articles, designing thematic posters, and editing videos (including book trailers and author interviews). Published content on social media.
Book Exhibition Operations: Responsible for the early layout of the booth, production of pre-show videos and graphic content; coordination of multiple author signings and lectures.
Event Marketing: Before the event, I conducted new book interviews and published news in newspapers. During the event, I wrote two news articles and published them on social media and newspapers.
Marketing Department Project Intern
Sunup CG
06.2023 - 08.2023
Client Management: Connect with multiple customers of different product types, respond to their needs quickly, and establish a customer demand tracking table.
Project Management: Track project progress using charts and identify four potential problem areas in advance. Optimize processes to ensure all projects are completed on time.
Project Intern
McCann Ericson Guangming
01.2023 - 02.2023
Industry Research: The report focuses on analyzing emerging formats such as interactive social media advertising and offline immersive advertising, and grasps the latest developments in the advertising industry, including the popularity of various advertising formats, audience preferences, and new trends in industry development. It also compiles three industry analysis reports and summarizes six advertising innovation directions suitable for the fast-moving consumer goods industry.
Creative Execution: Participated in the creative work of advertising for 2 fast-moving consumer goods brands and proposed 3 new ideas.
Capability Development: Developed a "Strategy-Creative-Data" methodology. Acquired skills in using tools to analyze user preferences and evaluate creative effectiveness.
Education
Bachelor's Degree - Creative Advertising and Media Design
Hong Kong Metropolitan University
Skills
Language Proficiency: Cantonese: Fluent (daily communication & business contexts) Mandarin: Native (precise verbal/written expression)
English: Working proficiency (IELTS 60); handles documentation/business communication
Office Skills: Windows Suite Excel Word, PPT
Technical Expertise: Proficient in industry-standard design tools (Adobe Illustrator, Photoshop, Premiere Pro, InDesign, Audition) with demonstrated ability to independently execute design projects, video editing, and multimedia production Expert Canva practitioner specializing in rapid marketing material generation using templated workflows (200 deliverables), achieving 30% faster output with brand-compliant quality
Timeline
Marketing Department Project Intern
Ming Pao Publications Limited
06.2024 - 08.2024
Marketing Department Project Intern
Sunup CG
06.2023 - 08.2023
Project Intern
McCann Ericson Guangming
01.2023 - 02.2023
Bachelor's Degree - Creative Advertising and Media Design
Hong Kong Metropolitan University
Self-Evaluation
Industry Foundations: Systematically mastered advertising principles through core coursework. Independently execute end-to-end campaigns—from copywriting and design to video production and event orchestration.
Creative Strategy: Develop innovative concepts aligned with market trends. Achieve communication goals through precision-tuned design elements and detail-optimized planning.
Collaborative Execution: Coordinate cross-functional teams with structured workflow management. Ensure high-caliber deliverables by maintaining rigorous quality control from planning through execution.