Proactive marketing professional with a track record of executing novel campaigns and securing numerous zero-cost partnership deals for Korea's largest automotive aftermarket brand. Combines a unique creative perspective from a U.S. arts background with comprehensive experience across brand, partnerships, CRM, and performance marketing to deliver high-impact, budget-efficient results.
Hi, I’m
Yujin Hwang
New York,NY
Summary
Overview
5
years of professional experience
Work History
SK Networks (SK SpeedMate)
Marketing Specialist
09.2022 - 10.2025
Job overview
- Strategic Partnership & Business Development:
- Pioneered a proactive, cross-industry partnership strategy, initiating contact with non-traditional C-level partners like McDonald's and Starbucks for the first time in the brand's history.
- Independently sourced and secured numerous high-value, no-cost partnerships, including negotiating free video ad placements across 700+ locations of the nation's largest gas station chain (SK Energy).
- Successfully negotiated a strategic co-marketing deal by directly contacting a major national telecom company, driving brand awareness at zero acquisition cost. - Brand Strategy & Identity:
-Developed and solidified a unique brand identity for a new night-time service by creating its flagship owl character and a compelling narrative of "rescuing office workers from overtime and saving their vacation days."
- Managed the end-to-end brand launch, from character design and merchandise production to executing the brand's first-ever, highly successful pop-up event.
- Achieved a 300%+ increase in new channel members during the pop-up event, proving the success of the new brand identity and storytelling approach in building a strong customer connection. - CRM & Engagement Optimization:
- Increased KakaoTalk coupon usage by more than 1.8 times by redesigning the creative with a focus on simple, impactful visuals and messaging.
- Boosted redemption rates for the birthday coupon program by strategically improving the offer and refreshing creative content. - Performance Marketing & Efficiency:
- Drove significant marketing efficiency by cutting performance ad spend by 50% while successfully maintaining monthly website traffic at 500,000 visitors through strategic channel optimization.
Carl Zeiss
Central Service Manager
04.2021 - 12.2021
Job overview
- Provided end-to-end logistical and administrative support by collaborating directly with national government agencies to facilitate safe travel for all global and domestic staff during the COVID-19 pandemic.
- Enhanced corporate culture by organizing company-wide events, producing internal videos, and developing branded merchandise.
- Recognized for performance and collaboration with multiple awards, including "C-level Outstanding Employee" (1x) and "Praised Co-worker" (2x).
Education
University of California, BerkeleyBerkeley, CA
Bachelor of Arts from ART PRACTICE
05-2020
University Overview
- Honors' Studio Recipient : Selected by faculty vote as one of the top 7 students in the department to represent the program, Led and organized a semester-long exclusive exhibition of curated works.
- Awarded Certificates in New Media Art
- The Highest Distinction
- GPA 3.98/4.0
Santa Monica CollegeSanta Monica, CA
Bachelor of Arts from Art & Humanities
01-2018
University Overview
- Dean's List 2018
- GPA 3.87/4,0
Skills
- CRM management
- Google analytics
- Promotional planning
- Branding
- Digital and traditional marketing
- B2B marketing
- Teamwork and collaboration
- Graphic design
Languages
English
Full Professional
Korean
Native or Bilingual
Timeline
Marketing Specialist
SK Networks (SK SpeedMate)
09.2022 - 10.2025
Central Service Manager
Carl Zeiss
04.2021 - 12.2021
University of California, Berkeley
Bachelor of Arts from ART PRACTICE
Santa Monica College
Bachelor of Arts from Art & Humanities