Hi, I’m
Jade Wang
SF Bay Area,CA
Summary
Results-driven Email & Digital Marketing Specialist with a strong background in e-commerce, email marketing, and audience segmentation within the wine industry. Skilled in email campaign management, automation flows, and CRM strategies to drive engagement and conversions. Driven by a deep appreciation for wine's history and terroir, I bring a diverse skill set honed through years in the wine industry, including experience in marketing, event planning, and customer relationship management. My WSET Diploma complements my practical experience, providing a strong foundation in wine knowledge. Eager to leverage my skills and enthusiasm to contribute to a dynamic team and connect people with wines they'll love.
Overview
7
years of professional experience
3
Years of marketing and e-commerce
Skills
- Canva (Graphic Design, Marketing Collateral, Social Media Content)
- Digital & Social Media Marketing (SEO/SEM, Email Campaigns)
- Brand Management & Storytelling
- Direct Sales & Customer Relations
- Wine Industry Knowledge (Production, Sensory Evaluation, Market Trends)
- Event Planning & Hospitality
- Cross-functional Collaboration
- Data Analysis & Performance Reporting
- Adobe Creative Suite, Microsoft Office, CRM & E-commerce Systems
Work History
Molto Bene( Prima VINI)
E-commerce & Marketing Specialist
03.2022 - Current
Job overview
- Established a loyal clientele by offering attentive service, expert guidance, and proactive communication efforts.
- Cultivated enduring partnerships with vital distributors, driving sustained revenue expansion.
- Elevated customer interaction through targeted email marketing initiatives and informative newsletters.
- Conducted engaging wine tastings, educating clients on diverse regions, grape varietals, and winemaking methodologies.
- Improved customer satisfaction by delivering tailored wine recommendations aligned with individual preferences and budget considerations.
- Utilized market analysis and consumer insights to guide strategic marketing strategies.
- Collaborated cross-functionally to create compelling marketing assets across print and digital platforms.
The Wine Group (Benziger Family Winery )
Lab Lead
02.2019 - 02.2022
Job overview
- Assists the Winemaker in all aspects of work throughout both harvest and non-harvest seasons.
- Designed processes to increase efficiency by minimizing error and reducing repetitive tasks.
- Manage daily laboratory operations, including analyzing samples and reporting data to the winemaker to facilitate decision-making.
- Host and coordinate blending sessions for the winemakers
- Resolved problems, improved operations and provided exceptional service.
STE Michelle Wine Estates (Patz&Hall)
Winemaking Intern
07.2018 - 02.2019
Job overview
- Analyze samples in a timely manner
- Follow laboratory Standard Operating Procedures and safety protocols
- Set up and calibration of laboratory equipment
- Prepare reagents and standard solutions
- Provide QC for bottling and glass supplies
Education
Napa Valley Wine Academy Napa
WSET from WSET L4 Diploma
10.2024
University Overview
- Passed Wset Level 3 with Merit in 2022
- Passed Wset L4 Diploma D1,D2,D4,D5 in 2023 & 2024
- Expected Result from D3 in September 2024
Westcliff UniversityIrvine, CA
MBA from Marketing & Project Management
06.2023
University Overview
- Capstone Project: Bookinglane Market Entry Strategy, Market analysis and strategic market planning.
- Relevant Coursework: Marketing Management & Organizational Leadership
- Professional Development: Organizational Behavior
California State University, FresnoFresno, CA
Bachelor of Science from Enology
2018
University Overview
- Coursework in Cellar operation, Winery equipment, wine production.
- Advanced coursework in wine chemistry,microbiology
- Coursework wine business & wine marketing
- volunteer in international coffee hour and international student services and programs
Languages
Chinese (Mandarin)
Native or Bilingual
Accomplishments
I am known for:
- Strong Multitasking Ability: At Prima Vini, I successfully managed e-commerce operations, online orders, and in-store walk-in customers simultaneously. This required exceptional organizational skills and the ability to prioritize tasks efficiently, ensuring seamless service across all channels.
- Exceptional Customer Service & Hospitality: My meticulous attention to detail and personalized approach consistently resulted in highly positive customer feedback and praise. I am dedicated to providing outstanding service and creating memorable experiences for every client.
- A "Can-Do" Attitude: I embrace challenges with a positive and proactive mindset. At Prima Vini, I readily adapted to platform changes, quickly learning new systems and effectively training other staff members. This demonstrates my ability to not only find solutions but also empower others to succeed.
Social Media
https://www.xiaohongshu.com/user/profile/57e9bd6382ec397b6c337267?xsec_token=YBJA1mZ4nSWxXv81HD-PBbkmsE7pxho0-Py1FQLp7lhyc=&xsec_source=app_share&xhsshare=CopyLink&appuid=57e9bd6382ec397b6c337267&apptime=1741463580&share_id=b19ae3c1eb1049b9856188c70916c77b&tab=note
Timeline
E-commerce & Marketing Specialist
Molto Bene( Prima VINI)
03.2022 - Current
Lab Lead
The Wine Group (Benziger Family Winery )
02.2019 - 02.2022
Winemaking Intern
STE Michelle Wine Estates (Patz&Hall)
07.2018 - 02.2019
Napa Valley Wine Academy
WSET from WSET L4 Diploma
Westcliff University
MBA from Marketing & Project Management
California State University, Fresno
Bachelor of Science from Enology
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