Yukari Ito

Digital marketing in the D2C channel is the main task of this position.
In order to expand and accelerate the direct business, I was in charge of website planning, execution of various measures, and service operation in the D2C channel, utilizing the data accumulated by the company.

In the consumer electronics D2C channel, my main tasks were to introduce and execute personalization tools using owned websites, plan and execute promotions using user data, and create “Panasonic fans” by implementing various CRM measures for existing purchasers and members.
Analyzed existing purchasers' and members' data qualitatively and quantitatively, and implemented up-sell and cross-sell measures to realize more affluent lifestyles.

*Personalization tool(Salesforce Marketing Personalization) implementation and support for execution of various scenarios
(Recommendations, pop-ups, emails)

*Raising and implementation of business efficiency improvement across the organization
Visualization of communication to customers, elimination of duplicated communication, and centralization of work
(Creation of common e-mail templates, formulation of rules, creation of request flows)

*Establish a system for acquiring customer feedback and conduct qualitative and quantitative surveys.
(Create a survey flow scheme with external partners, conduct 5 customer opinion surveys in 6 months on internal issues)

■April 2006-October 2007
Creation of a booklet for paying club members, planning and execution of promotions to attract new memberships.

November 2007 - April 2012
Implementation of promotions for HILLS DIET, diet replacement jelly, bareMinerals mineral foundation, and other regular products, launch of new services, and creation of tools to cultivate customers.

August 2015 - April 2018
Understanding customers along the customer journey, creating scenarios, and implementing cross-channel measures along the customer axis to realize one-to-one marketing
Design and execution of step emails to increase engagement with customers who purchase from the company's website

May 2019 - March 2020
Execute measures to improve customer loyalty based on NPS
Low rebound mattress brand customer development

■April 2020-October 2022
Data analysis along the customer axis from the channel axis, execution of offline and online measures to improve customer value, construction of reports that can measure customer value, and analysis of customer purchase altitude
Proactive management of email marketing to existing customers, planning and execution of measures to achieve budgets

Oak Lawn Marketing is a Japanese direct marketing company founded by an American who sells foreign products in Japan. The company has sold a variety of products, including bedding, kitchen, cleaning, and exercise products through various channels, including TV infomercials, commercials, newspapers, the Internet, and live shopping. Major products include Magic Bread, Ninja, Shark Steam Mop, Billy's Boot Camp, and bareMinerals cosmetics.

*Contribution to the expansion of the regular business launched as a new service (from 1.4 billion yen to 3 billion yen)

*Created customer journey maps, visualized communication to customers, and implemented communication flow across the company

*Grab high-value customers from customer data and analyze customers to realize regular promotions (up-selling, replacement of purchases, etc.)

*Email marketing budgeting, sales performance management, promotion scheduling, and team management (2 people)

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