Yuki Kameda Patterson

• Product Page Creation & A/B Testing: Designed and implemented product pages for various e-commerce platforms (Rakuten, Yahoo!, official website, Shopify, ZOZOTOWN), conducting A/B testing to optimize conversion rates and improve user engagement.
• Data Analysis & Optimization: Analyzed sales data and user behavior to identify opportunities for improving website performance, marketing strategies, and customer engagement.
• Homepage Updates & Design: Managed updates to the company's official website homepage, creating new designs to promote seasonal campaigns and new product launches.
• Sales Promotion & Campaign Planning: Planned and executed sales events and promotional campaigns, leveraging discounts and special offers to boost sales and customer retention.
• Email Newsletter & Official LINE Communication: Regularly created and distributed email newsletters and LINE messages to share store updates, product information, and promotions with customers.
• Special Feature Page Planning & Creation: Designed and developed special feature pages for seasonal campaigns and promotions, enhancing the visual appeal to drive sales.
• Press Release Writing & Effectiveness Measurement: Created press releases for new product launches and promotional events, monitoring the effectiveness of media coverage and public relations efforts.

• Product Page Creation & A/B Testing: Responsible for designing and creating product pages for various online marketplaces such as Rakuten, Yahoo!, and Amazon. Conducted A/B testing to optimize page layouts and improve conversion rates.
• Data Analysis & Optimization: Analyzed sales and user behavior data, using insights to implement website improvements that contributed to increased sales and enhanced user experience.
• Homepage Management & Design: Regularly updated the company's e-commerce site homepage, creating designs that reflected seasonal promotions and new product features.
• Sales Promotion & Campaign Planning: Planned and executed sales events and promotional campaigns to drive traffic and improve conversion rates.
• Email Newsletter & Official LINE Communication: Regularly created and distributed email newsletters and LINE messages to provide customers with store updates, new product launches, and sale information.
• Special Feature Page Planning & Design: Conceptualized and designed special feature pages for seasonal campaigns and promotions, enhancing visual appeal to increase product visibility.

• In-store Sales: Responsible for selling antique furniture and home goods from countries such as the UK, the US, Denmark, and the Netherlands. Provided customers with detailed product information, highlighting features and value to drive sales.
• Furniture Care & Restoration: Learned and practiced basic furniture care and minor restoration techniques to maintain the quality and value of the products.
• Customer Consultation: Gained expertise in furniture and interior design, assisting customers with their inquiries and providing tailored product recommendations to meet their needs.
• B2C & B2B Sales: Managed both B2C (business-to-consumer) and B2B (business-to-business) sales. Developed relationships with individual customers and business clients, contributing to sales growth and client satisfaction.

Work Experience
Sales and Web Design Specialist

Sales Responsibilities

• Managed the sales of fair trade chocolate for six months
• Oversaw inventory and cash register operations
• Collected customer feedback to identify areas for improvement in e-commerce operations
• Supported the attached café by preparing chocolate drinks, serving customers, managing the menu, and providing attentive customer service

E-commerce and Web Design Responsibilities

• Created product pages and conducted A/B testing on Rakuten, Yahoo, and the official website
• Updated the top page and various sections of the website
• Launched a CSR collaboration project, "Mother Support Project," to empower women employed at cocoa farms in Africa. Successfully added 8.27 million yen to the project fund during the implementation period (November 12–24, 2017).