Yulia Kotarskaya
Arezzo,Italy
Summary
Highly creative Marketing Manager with 15+ years of experience with expertise in transforming marketing and advertising strategies into desired results: marketing promo campaign for telecommunication company Tele2 reached 1,5 mln target audience which resulted in 18,5K of SIM-card sold in 3 days. Developed communication strategy for Goodyear in CIS markets, managed advertising campaigns for Michelin tires retail business, and organized 100+ events. Early adopter of latest industry trends and strategies, resulting in consistent delivery of KPIs and company success.
Overview
23
23
years of professional experience
Work History
Marketing Manager
Cabro S.p.a. Chemical Producer of Precious Metal-based Catalysts
01.2021 - Current
- Developed digital communication strategy and annual marketing budget aligned with current business goals and implemented brand guidelines, key messages, defined and produced communication supports.
- Developed and launched the company's website in English and Italian and received a 2-fold increase in traffic. Made consistent company's communication message throughout digital channels.
- Established, analyzed and reported key performance indicators (KPIs) for communication strategies.
- Developed presentation materials in Italian and in English for a new product launch, a unique selling proposition and offers for different product lines.
Maternity leave
01.2018 - 01.2021
- Passed the Italian language exam
- Passed the driving exam and got an Italian driving license
- Prepared documents and applied for Italian citizenship.
Marketing Manager
Neirika (telecom in B2B, CRM innovative startup)
01.2017 - 12.2017
- Led the rebranding and internal launch of mission, vision and company’s marketing strategy, engaging experts to supervise the project and investments from business-angels
- Developed an “8-800” offer and launched a landing page and advertising, which allowed us to make additional sales to old clients and attract new clients: the number of clients and revenue of the “8-800” service increased 4 times
- Hired 3 professionals and strengthened the marketing team
- As a result: realized a successful reputation campaign (pushed negative reviews out of the search results) developed and implement a monthly sales report for the company’s management, which reduced the labor costs of preparing the report threefold, simplified the calculation of the sales force bonus and made it more clear for employees, which increased their motivation).
Marketing Manager
Tele2 (telecommunications company founded by the Swedish group of companies Tele2 AB, TOP3 cell phone operator in Russia)
01.2015 - 01.2016
- Managed the Brand-launch: more than 1,5 mln people were involved in a promo-campaign, 18,5K people bought SIM-card in the first 3 days from the opening of sales
- Developed and managed a 6-weeks students’ tariff promotion: 12K students have switched to Tele2, more then 150K (15% of student audience) have visited the promo-site
- Developed and conducted an onboarding programme on brand ideology: over 100 employees got through the training
Brand Manager
Goodyear
01.2012 - 01.2015
- Asserted, negotiated with a head office and led the local creative project: brand awareness (TOM) increased (2 competitors are leaved behind)
- Developed the key car manufacturer (Jaguar Land Rover) partnership program, led a cross-functional team of 8 people: PR value = 200K euro.
Marketing Manager
Michelin
01.2006 - 01.2012
- Improved market analysis: sales of industrial tyres increased for +30%
- Led 35 regional co-advertising campaigns with dealers in accordance to company’s guidelines: the company has maintained its market position (TOM) without own advertising campaign.
Marketing & Communication Manager
Ward Howell International
01.2002 - 01.2006
Education
Digital Marketing Manager -
Netology
Master’s degree in Sociology -
State University Higher School of Economics
Master of Arts in Sociology -
The University of Manchester
Economics Department, Sociologist -
Novosibirsk State University
Skills
- Marketing and Communication Strategy
- Digital Marketing (CMS, Google Analytics, PPC, SEO, SMM, e-mail marketing, content plan)
- Data Analysis
- Product Launch
- Team management
Personal Information
Visa Status: Italian citizenship
Languages
English
Full Professional
Italian
Full Professional
Russian
Native or Bilingual
Timeline
Marketing Manager
Cabro S.p.a. Chemical Producer of Precious Metal-based Catalysts
01.2021 - Current
Maternity leave
01.2018 - 01.2021
Marketing Manager
Neirika (telecom in B2B, CRM innovative startup)
01.2017 - 12.2017
Marketing Manager
Tele2 (telecommunications company founded by the Swedish group of companies Tele2 AB, TOP3 cell phone operator in Russia)
01.2015 - 01.2016
Brand Manager
Goodyear
01.2012 - 01.2015
Marketing Manager
Michelin
01.2006 - 01.2012
Marketing & Communication Manager
Ward Howell International
01.2002 - 01.2006
Digital Marketing Manager -
Netology
Master’s degree in Sociology -
State University Higher School of Economics
Master of Arts in Sociology -
The University of Manchester
Economics Department, Sociologist -
Novosibirsk State University
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