Yulia Miller

Key Responsibilities:

• Responsible for the agency's top client, I led three corporate clients with over 300 members accounts (multi-unit business).
• Collaborated on crafting impactful social media and content strategies, ensuring alignment with brand tone, industry and social media platform best practices
• Directed execution of comprehensive social media plans across diverse client platforms, curated engaging static and video content for various social media platforms
• Organized and maintained annual, monthly and weekly editorial calendars, conducted copywriting for both B2B and B2C channels, and supervised content approval processes
• Managed community engagement, adeptly addressing concerns and fostering positive interactions
• Proficiently identified emerging social media trends, contributing actively to brainstorming sessions
• Led crisis management initiatives by identifying the cause and pausing social content during critical events and provided crucial insights for client recommendations
• Facilitated onboarding for new team members and conducted feedback sessions
• Executed paid advertising campaigns on platforms like Meta Business Manager, LinkedIn, and Pinterest, including campaign execution, budget management, performance tracking, and comprehensive reporting through monthly and quarterly executive summary reports
• Led client meetings, offering expert guidance and support as necessary

Accomplishments:

• Increased Facebook impressions by 114% and engagement by an impressive 514% in Q3 2023 compared to Q3 2022
• Boosted Instagram impressions by 69% and engagement by a remarkable 616%
• Smoothly added a third corporate client along with 31 multi-units into my portfolio within six months
• Initiated and maximized the use of the new project management tool, Trello, and trained team members which improved the agency’s processes and efficiency
• Successfully adapted to a smaller account team (4 people vs
• 7), absorbing new responsibilities while maintaining high performance
• Ideated and executed an all-time best-performing Instagram Reel in the agency’s history with 70K total views
• Generated multiple posts with extensive fan engagement, including several posts that garnered 1K+ comments, with a few exceptional posts receiving an impressive 3.5K comments
• Creatively engaged with 1.5K+ customers’ comments within 24 hours
• Maintained a 24-hour response time for customers’ online reviews
• Project deliverables: consistently met project deadlines without any delays.
• Managed multiple client accounts, ensuring consistent and timely content creation and posting.
• Increased brand visibility by developing and executing strategic social media campaigns.

Key Responsibilities:

• As the Marketing and Social Media Coordinator, I played a key role in crafting marketing strategies (traditional and digital), managing content calendars, organizing online and offline events, optimizing social media and digital content (graphic and copy), editing the website, crafting email blasts and mailout campaigns, and developing promotional materials
• I supported over 20 agents with their social media initiatives and trained them as required
• Additionally, I successfully expanded our online presence across social media platforms, increasing followers and web traffic

Accomplishments:

• Dramatically boosted Facebook followers from 500 to 1200 and Instagram followers from 50 to 850 in 6 months, with a zero advertising budget
• Developed marketing and social media coordinator SOP materials
• Supported and provided social media training to 20+ realtors
• Maintained a 27% email open rate with a 26% industry benchmark.

Key Responsibilities:

• Planned and executed the annual marketing editorial calendars, optimized social media content, developed promotional offers, and managed family-friendly events, boosting event participation
• Conducted surveys for insights, created 100+ different types of marketing materials, expanded the email database and maintained a marketing content filing system
• Managed social media channels, organized contests, and handled community management
• Set strategic goals for each campaign, reported and analyzed financial results for promotions and events
• Additionally, I played a key role in the new restaurant's successful opening, strategizing seasonal menus, pricing, launching new programs, and tracking and reporting on the performance

Accomplishments:

• Earned "Chicago Social Media Campaign of the Year" in 2015
• Ideated, organized, executed, and grew a set of family-friendly, in-house events: Christmas, St
• Valentine's
• Day, Easter, Halloween, and New Year’s Eve
• Visits with Santa increased from 788 kids in 2014 to 2,543 in Pumpkin Decorating event: raised from 48 tickets sold in 2014 to 185 in 2017
• Developed the seasonal bar and appetizers menu that busted the bar sales by 20%
• Grew email database from 18,000 in 2014 to 26,000 in 2018
• Smoothly rolled out a new online ordering program, increasing carry-out revenue by 17%
• Played a critical role in introducing and implementing a new Nick’s Rewards Program: SEO and local SEO optimization, keyword implementation, promo materials, online and offline development
• Crafted a successful Halloween Candy for the Troops campaign that led us to collect and send to the troops 942 Lb of leftover Halloween candy
• Maintained a 24-hour response time for customers’ online reviews.
• Boosted social media engagement with consistent posting and timely responses to audience interactions.

Key Responsibilities:

• I was responsible for developing innovative menus for fast-casual brands and overseeing their successful expansion from a single restaurant to a thriving presence in 15 locations across five cities
• I introduced enticing weekly promotional events and offers, meticulously tracked and analyzed marketing results, monitored competitors' pricing strategies, and collaborated effectively with a marketing agency to formulate a comprehensive marketing plan.