Yulin Li
Bellevue,WA
Overview
3
3
years of professional experience
Work History
Product Designer
JM ICY COFFEE
Jiangmen, Guangdong
07.2022 - 08.2023
- Led the branding for three distinct JM Icy Coffee brands, orchestrating comprehensive redesigns across packaging, web presence, and logos to forge a unified and contemporary brand identity across all platforms. This strategic rebranding initiative significantly elevated the company’s market visibility and brand appeal.
- Instrumental in boosting JM Icy Coffee’s online sales, particularly through targeted design and promotional strategies for a coffee bean product in our Tmall store, achieving an impressive monthly sales volume of over 7000 units. My role involved meticulous monitoring of design project timelines and the effective use of strategic new media operations to enhance brand exposure and deepen customer engagement.
Industrial Design Intern
Eastreme
Foshan, Guangdong
06.2021 - 09.2021
- Designed, developed, prepared materials for spatial thinking development toys within the children's education and entertainment products department.
- Designed user-friendly product pages for Taobao and WeChat online stores, thereby improving the online shopping experience and increasing conversion rates.
- Created slideshows and set up the venue for the 3D IQ Development Toys launch event. The product launch events were successfully executed and featured in Tencent Home Furnishing News.
Product Designer
La PEARL Luggage and Leather Goods Co., Ltd.
Jiangmen, Guangdong
03.2020 - 01.2021
- Conducted detailed fashion trend analysis, leading to the creation of "YNOT", a new brand of luggage and leather goods. Spearheaded the design and development of innovative products, aligning with the latest consumer preferences and market demands.
- Elevated the company’s brand visibility through TikTok, producing and editing engaging content that showcased our products. Achieved over 1.1 million views on a key video, significantly boosting online shopping orders.
- Launched the brand’s first bag collection, including trendsetting baguette and messenger bags, leading to successful listings and sales across Xiaohongshu, Taobao, and other platforms.
Education
Master of Science - Master of Science in Technology Innovation
University of Washington
Seattle, WA03-2025
Bachelor of Arts - Product Design
Parsons The New School For Design
New York, NY05-2022
Skills
- Adobe Creative Suite
- 3D modeling (Rhino, SolidWorks)
- Rendering (Blender, KeyShot)
- Video editing (Premiere)
- Coding (Python, Arduino)
- Design Thinking
Accomplishments
- Graduated with Honors from Product Design, Parsons School of Design.
- Awarded the Parsons Scholarship, totaling $20,000, in recognition of academic excellence.
- Named to the Dean's List for six semesters: Fall 2018, Spring 2019, Fall 2019, Fall 2020, Spring 2021, and Fall 2021.
Timeline
Product Designer
JM ICY COFFEE
07.2022 - 08.2023
Industrial Design Intern
Eastreme
06.2021 - 09.2021
Product Designer
La PEARL Luggage and Leather Goods Co., Ltd.
03.2020 - 01.2021
Master of Science - Master of Science in Technology Innovation
University of Washington
Bachelor of Arts - Product Design
Parsons The New School For Design
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