Yuliya Baukova
Alexandria,Virginia
Summary
Sr. Product Lead with 5+ years of experience, excels at leading digital initiatives and strategies, focusing on customer experience and successful business outcomes. Demonstrates a strong ability to lead platform migrations, engage in agile methodologies, and collaborate effectively with UX leads to streamline operations. Proficient in identifying emerging digital trends, providing recommendations, and implementing data-driven approaches to enhance digital marketing campaigns.
Overview
7
7
years of professional experience
Work History
Sr. Digital Product Lead
FreddieMac
McLean, VA
10.2021 - Current
- Led initiatives across Freddie Mac digital channels with a focus on customer experience and driving successful business outcomes through an agile approach
- Collaborated with UX lead to streamline operations by establishing a new digital project intake process focusing on consultation, content strategy, business outcomes, and a customer-centered experience
- Develop and implement a data-driven approach to measure and improve the effectiveness of digital marketing campaigns for the Capital Markets division
- Lead cross-functional teams to develop and implement innovative digital strategies for the Capital Markets industry, driving customer engagement and business growth
- Plan releases, prioritize tasks, groom the product backlog, engaging in scrum ceremonies.
- Drove redesign and migration of the Single-Family Credit Risk Transfer website and investor portal leading a cross-function team of developers, line of business leads, content managers and contractors. Delivering integrated Crownpeak and Drupal experience.
CMS Admin Sr, Digital Strategy
FreddieMac
McLean, VA
12.2019 - 10.2021
- Identify opportunities for process improvement and recommend strategies to enhance the efficiency and effectiveness of the CMS administration workflow
- Collaborate with cross-functional teams to ensure website content aligns with overall digital strategy and messaging
- Ensure compliance with company branding guidelines and standards when developing and managing website content
- Analyze user behavior and website metrics to identify areas of improvement and recommend strategies to optimize user experience and drive engagement
Content Specialist, T&O Department
PBS Broadcasting
Springfield, VA
07.2017 - 11.2019
- Develop and implement content marketing strategies to promote PBS programming and engage audiences
- Collaborate with the design team to create visually appealing and user-friendly web content that aligns with PBS brand standards
- Monitor website performance and user behavior using analytics tools to identify areas for improvement and optimize content accordingly
- Manage website analytics tools and provide reports and insights to drive content marketing decisions.
Education
Product Strategy Certification -
Product School
12.2023
Product Road-mapping Certification -
Product School
11.2023
Certification - Certified Scrum Product Owner
ScrumAlliance
09-2023
Some College (No Degree) - Business Communications
Georgetown University
08-2018
Bachelor of Arts - Business Administration
Ryazan State University
05.2012
Skills
- Digital strategy
- Product strategy
- Product Lifecycle Management
- Product Launches
- Product Testing
- Platform migration
- Hotjar/Wrike/Drupal/Clarity/Google Analytics
- Content strategy
- Roadmap Development
- Agile
Languages
Russian, Expert
Timeline
Sr. Digital Product Lead
FreddieMac
10.2021 - Current
CMS Admin Sr, Digital Strategy
FreddieMac
12.2019 - 10.2021
Content Specialist, T&O Department
PBS Broadcasting
07.2017 - 11.2019
Product Strategy Certification -
Product School
Product Road-mapping Certification -
Product School
Certification - Certified Scrum Product Owner
ScrumAlliance
Some College (No Degree) - Business Communications
Georgetown University
Bachelor of Arts - Business Administration
Ryazan State University
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