Yuliya Butko
Sherman Oaks,CA
Summary
Accomplished Retail Manager with a proven track record at ESTEE LAUDER COMPANIES, adept in sales management and customer relationship management. Spearheaded business growth strategies, achieving a Clinique sales increase of 8.2%. Expert in coaching and market analysis, I excel in driving performance and fostering key customer relationships.
Overview
13
13
years of professional experience
Work History
Retail Manager
ESTEE LAUDER COMPANIES
07.2019 - 12.2022
- Company Overview: brands: Clinique, Darphin, Glam Glow
- Business development on the territory of responsibility
- Area – all Russia 155 stores, 192 beauty advisors (Included Moscow&Saint Peterburg – 93 stores, 121 beauty advisors)
- Execution of the set objectives for the finance year
- Drawing up the Territory Action Plan
- In accordance with the Company’s requirements, annually determine SMART – annual objectives for 7 Retail Executives
- Ensuring strong communicating with KAM and Commercial Team to drive excellence in execution
- Building relationships with partners, promoting the partnerships for business development
- Analysis of the work of stores, increasing their effectiveness
- Coaching, mentoring, recruitment and motivation of the staff
- Preparing and organize trade marketing activities (Clients days, Make up academy, Beauty cabins)
- SMM management (Generating, edit, publish and share daily content - original text, images)
- Brands: Clinique, Darphin, Glam Glow
- Achievements: Retail Sales Clinique: ТТL: +8,2% vs FY19, Darphin +6% vs FY19
- Fulfillment of the monthly TTL sales plan in Moscow + SPB at least 100%
- New coaching system launched in Nov’2019, RSE got regular feedback sessions and development plan after each field visit
- Field visits plan over fulfilled
- Moscow and SPB share of sales 68% of the total brand turnover (vs 54% in FY19)
- According to the results of the EMEA competition, the store Alkor Evropeiski controlled store was recognized as the best outlet among all chain stores in the World (2019)
- Supervised staff to ensure customer satisfaction and proper performance of duties.
- Developed strategies for increasing sales and improving customer service.
- Managed budget allocations for trade promotions across channels.
- Organized promotional events to launch new products or services in the marketplace.
- Coordinated with internal teams to ensure that promotional activities were executed accurately on time.
Senior Retail Supervisor
LVMH Perfumes&Cosmetics Russia
09.2015 - 07.2019
- Company Overview: brand: Guerlain
- Business development on the territory of responsibility
- Area - all Regions: Ural, Volga, Siberia, South, Far East; 186 stores, 233 beauty advisors
- Achievement of goals according to brand ratings (high-quality distribution) in federal and local networks
- Execution of the set objectives for the month
- Drawing up the Action Plan for each region (by chain)
- Recruitment, scheduling, mentoring and motivation of the staff
- Creating motivations programs for generic staff and for brand beauty consultants
- Ensuring best service for our clients
- Analyzing current and past financial data and performance
- Preparing reports and projections based on this analysis
- Evaluating current expenditures
- Coordinating with other members of the finance team to review financial information and forecasts
- Ensuring strong communicating with KAM and Commercial Team to drive excellence in execution
- Building relationships with partners, promoting the partnerships for business development
- Prompt and timely informing management of all network activities, competitors, updates, discoveries, etc
- Analysis of the work of stores, increasing their effectiveness
- Coaching, mentoring, recruitment and motivation of the staff
- Grand opening of the store, transfer the store to directors for putting into operation
- Brand: Guerlain
- Achievements: The team is 100% complete
- The team is fully provided with digital tools (One drive, Sales Trakker, BAs coaching files)
- Couching results dynamic: from 2,5 in 2017 to 4,2 in 2019
- Achievement of the total brand rating (The Index score) - target #6 in FY2018 (vs #8 in FY2017)
- Retail sales execution 112% vs plan in FY2018
- Monitored stock levels and inventory management systems, ensuring product availability and customer satisfaction.
- Developed employee training programs to increase staff knowledge of products, services, and customer service techniques.
- Provided leadership to subordinate personnel by setting goals, monitoring performance, providing feedback and guidance.
- Analyzed financial reports to identify opportunities for cost savings or revenue growth in the retail store.
Development Manager
Boston Institute of Aesthetic Dentistry
10.2014 - 08.2015
- Company Overview: Development of the School of Business for Dentists (Boston, USA)
- Development of the School of Business for Dentists (Boston, USA)
- Organized business development initiatives such as trade shows, conferences, seminars, workshops and other events.
- Created and maintained relationships with key clients, partners, vendors, and industry professionals.
- Developed and implemented effective strategies to expand customer base and increase sales.
- Prepared detailed reports on sales performance for senior management review.
- Managed the process of identifying potential customers and developing new accounts.
- Negotiated contracts with customers to ensure best terms of agreement.
- Established pricing policies that maximized profits while maintaining customer satisfaction levels.
District Manager
Calzedonia Group
05.2013 - 07.2014
- Company Overview: brand: Intimissimi
- Efficient management of a group of stores (brand Intimissimi, Italy)
- Monitoring compliance with work standards, ensuring a high level of service, according to the company's Premium standards
- Organization of store openings (Start up in Russia)
- Collection orders
- Analysis of sales, statistics
- Cash discipline
- Staff recruitment, scheduling, training and development of store personnel
- Leadership of a team of at least 8 people in one outlet
- Solving various complex actions
- Control of all business processes (layout, posting, hanging goods, staff training, work at the checkout, customer service, warehouse inventory, etc.)
- Supervising a group of stores
- Reporting to the HQ
- Brand: Intimissimi
- Achievements: successful anti-crisis measures: the output from negative indicators 'to plus' (in comparison with the history) of a number of stores, for example - the Intimissimi store in the Boom shopping center (M
- Bratislavskaya) - in 6 working days improvement of quality indicators, such as: traffic (special promotions), average check (upsell, related products), conversion (work with staff, receiving missing items, training), warehouse rotation, and thus increasing the store's profit by 40%
- Established customer service standards and monitored staff compliance.
- Monitored inventory levels and placed orders to restock shelves.
- Resolved customer complaints in a timely manner.
- Recruited, trained and supervised new employees.
- Implemented efficient systems for tracking stock movement.
- Analyzed financial data to identify areas of improvement.
- Performed regular price checks to ensure competitive pricing.
- Managed daily banking activities such as deposits and withdrawals.
Regional Representative
SAMSUNG RUSSIA
06.2010 - 02.2013
- Developed and implemented strategies to increase regional sales.
- Organized and coordinated regional events to promote company products.
- Monitored market trends, customer preferences, and competitor activities in the region.
- Resolved conflicts between customers or vendors arising out of contractual arrangements made by Regional Representative.
- Listened to customer needs to identify and recommend best products and services.
- Posed as models for advertising, artistic creation and display of goods.
- Engaged casual shoppers to provide information about featured products and recommend merchandise, driving sales opportunities.
Education
M.D. - Business Administration
WEST CLAREMONT UNIVERSITY
Los Angeles, CA12-2026
M.D. - Economist
Moscow Institute For Economic Transformation And Market Management
07-2007
Skills
- Sales management
- Sales Planning
- Sales Analytics
- Customer relationship management
- Key customer development
- Negotiating
- Merchandising
- Marketing
- Trade-marketing
- Human Resources
- Coaching
- Federal Networks
- Regional networks
- Merchandising strategy
- Business reporting
- Strategic selling
- Store growth planning
- Staff recruitment
- Customer service delivery
- Marketing strategy
- Store process development
- Process and procedure development
- Budgeting and cost control
- Driving business growth
- Market research, forecasting, and analysis
Additionalinfo
- California DL (driving experience 20 y)
- Car owner
- Open for relocation
Keyskills
- Sales management
- Sales Planning
- Sales Analytics
- Customer relationship management
- Key customer development
- Negotiating
- Merchandising
- Marketing
- Trade-marketing
- Human Resources
- Coaching
- Federal Networks
- Regional networks
Advancedtrainingandcourses
- Digital Marketing Director, D`SKUL, 2024
- CRM-Sales and CRM-Marketing, D`SKUL, 2024
- Advanced Coaching, I-II-III steps, ESTEE LAUDER COMPANIES, 2019
- Excellent customer service, LVMH (Paris, France), 2018
- Thomas DISC, LVMH, 2017
- Effective Management Technologies, Business training and consulting, 2017
- Modern time-management, LVMH, 2016
- Business negotiations, ARB Pro, 2016
- Business English, Jane Club, 2015
- Dental Management, School of Medical Management MGE (Boston, USA), 2014
- Anti-crisis specialist, Emerson Consulting Group, 2014
- Successful Sales Technique, Samsung Russia, 2012
- Effective Merchandising, GC 'Next step', 2012
Summary - Attributes
- Success-oriented
- Confidently acting in crisis situations
- Self-motivated and highly driven for result with a can-do mentality, ability to drive others for success
- Ability to build a team from scratch
- Proactive attitude to work
- Negotiation skills
- Multitasking and Future thinking – ability to anticipate trends
- Presentation skills
- Good knowledge of MS Office
- Coach skills
- Adapt well to new situations
- I am dog lover
Affiliations
- Horseback reeding
- Shooting range
- Gardening
Timeline
Retail Manager
ESTEE LAUDER COMPANIES
07.2019 - 12.2022
Senior Retail Supervisor
LVMH Perfumes&Cosmetics Russia
09.2015 - 07.2019
Development Manager
Boston Institute of Aesthetic Dentistry
10.2014 - 08.2015
District Manager
Calzedonia Group
05.2013 - 07.2014
Regional Representative
SAMSUNG RUSSIA
06.2010 - 02.2013
M.D. - Business Administration
WEST CLAREMONT UNIVERSITY
M.D. - Economist
Moscow Institute For Economic Transformation And Market Management
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