Implemented 25 key performance metrics such as 'inventory turnover ratio' and 'average days on hand' to establish a unified view of operational performance, leading to a 20% reduction of medication overstock costs and projected annual cost savings of $60K.
Led development of 6 real-time Tableau dashboards automating data analysis and reporting, resulting in a 75% reduction in decision-making time.
Streamlined 50,000 medication records across 5 data sources using SQL, improving analysis efficiency and data accessibility.
Product Marketing Analyst
Hear.com
Seoul, South Korea
07.2020 - 06.2023
Deployed 300 A/B tests in collaboration with sales, development and design team, optimizing digital user experience and achieving 15% increase in conversion rate.
Orchestrated marketing content creation on social media to enhance product awareness, driving 30% uplift in engagement rate across targeted customer segments.
Deployed event tracking tags for key user interactions using Google Tag Manager, and analyzed user behavior, resulting in 20% decrease in user funnel drop rate.
Led a cross-functional team through design and iteration process for product pages to improve user interface, leading to 18% increase in session duration.
Brand Marketing Specialist
Unilever
Seoul, South Korea
04.2018 - 06.2020
Managed 6 brands to enhance market presence, executing comprehensive go-to-market strategies that amplified brand awareness by 15% in local markets.
Led global marketing campaigns and managed stakeholder communications for new brand launches, resulting in a 15% increase in sales through enhanced social media strategies.
Led cross-regional teams (India & Germany) to optimize product delivery and refine supply chain processes, achieving 30% reduction in stock wastage costs through targeted logistics & inventory improvements.
Market Research Analyst
RMK Research
Seoul, South Korea
12.2017 - 03.2018
Conducted market research to establish data-driven reports with actionable insights, and proposed next-step communication plans, boosting client satisfaction scores by 20%.
Education
Master of Science - Business Analytics
University of California, Davis
06.2024
BBA - Business Administration
Ajou University
08.2018
Skills
SQL (MySQL)
R
Tableau
Google Analytics
Adobe Analytics
Google Cloud Platform
Salesforce
Jira
Figma
Projects
UC Davis Aggies Hackathon - 2nd place
Engineered a 5-year plan to improve traffic safety and operational efficiency in San Francisco by creating a machine learning predictive model to identify high-risk areas, potentially saving $2 billion by 2029.
Contract Administration Supervisor 2 at UC Davis Health, Schools Of Health FinanceContract Administration Supervisor 2 at UC Davis Health, Schools Of Health Finance