Overview
Work History
Education
Skills
Projects
Timeline
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Yuna Kim

San Francisco,CA

Overview

7
7
years of professional experience

Work History

Data Analyst (Practicum)

UC Davis Health
San Francisco, CA
07.2023 - 06.2024
  • Implemented 25 key performance metrics such as 'inventory turnover ratio' and 'average days on hand' to establish a unified view of operational performance, leading to a 20% reduction of medication overstock costs and projected annual cost savings of $60K.
  • Led development of 6 real-time Tableau dashboards automating data analysis and reporting, resulting in a 75% reduction in decision-making time.
  • Streamlined 50,000 medication records across 5 data sources using SQL, improving analysis efficiency and data accessibility.

Product Marketing Analyst

Hear.com
Seoul, South Korea
07.2020 - 06.2023
  • Deployed 300 A/B tests in collaboration with sales, development and design team, optimizing digital user experience and achieving 15% increase in conversion rate.
  • Orchestrated marketing content creation on social media to enhance product awareness, driving 30% uplift in engagement rate across targeted customer segments.
  • Deployed event tracking tags for key user interactions using Google Tag Manager, and analyzed user behavior, resulting in 20% decrease in user funnel drop rate.
  • Led a cross-functional team through design and iteration process for product pages to improve user interface, leading to 18% increase in session duration.

Brand Marketing Specialist

Unilever
Seoul, South Korea
04.2018 - 06.2020
  • Managed 6 brands to enhance market presence, executing comprehensive go-to-market strategies that amplified brand awareness by 15% in local markets.
  • Led global marketing campaigns and managed stakeholder communications for new brand launches, resulting in a 15% increase in sales through enhanced social media strategies.
  • Led cross-regional teams (India & Germany) to optimize product delivery and refine supply chain processes, achieving 30% reduction in stock wastage costs through targeted logistics & inventory improvements.

Market Research Analyst

RMK Research
Seoul, South Korea
12.2017 - 03.2018
  • Conducted market research to establish data-driven reports with actionable insights, and proposed next-step communication plans, boosting client satisfaction scores by 20%.

Education

Master of Science - Business Analytics

University of California, Davis
06.2024

BBA - Business Administration

Ajou University
08.2018

Skills

  • SQL (MySQL)
  • R
  • Tableau
  • Google Analytics
  • Adobe Analytics
  • Google Cloud Platform
  • Salesforce
  • Jira
  • Figma

Projects

UC Davis Aggies Hackathon - 2nd place

  • Engineered a 5-year plan to improve traffic safety and operational efficiency in San Francisco by creating a machine learning predictive model to identify high-risk areas, potentially saving $2 billion by 2029.

Timeline

Data Analyst (Practicum)

UC Davis Health
07.2023 - 06.2024

Product Marketing Analyst

Hear.com
07.2020 - 06.2023

Brand Marketing Specialist

Unilever
04.2018 - 06.2020

Market Research Analyst

RMK Research
12.2017 - 03.2018

Master of Science - Business Analytics

University of California, Davis

BBA - Business Administration

Ajou University
Yuna Kim