Yunmeng Cai
Irvine,CA
Summary
President, UCI Chinese Union 03/2023- 02/2024
- Persistent leader skilled in strategic planning, problem-solving, communication, project management and team leadership.
Vice-President of Marketing, UCI Chinese Union 10/2021-04/2023
- Wechat official account subscription increased by~3.5k
Member, US Overseas Student Union 09/2022-present
Member, National Society of Leadership and Success 01/2023-present
Overview
2
2
years of professional experience
Work History
Intern in Management and Promotion Department
Entrepreneur Cloud Management Group, ToJoy
06.2022 - 09.2022
- Engaged in professional networking to maintain strong relationships with communications and responded to media requests for information.
- Developed and implemented social media strategy to increase engagement and reach new audiences; Public account increased subscription by 5.8% within three months.
- Edited 5 short videos for branding and promotion purposes.
- Scheduled daily social media postings and collaborated with team members in regular meetings.
NFT Marketing Participant
Space Boo
03.2022 - 06.2022
- Participated in planning Twitter posts for marketing purpose.
- Managed official Discord channel; in charge of daily Q&A and white list raffle.
- Updated social media platforms with latest news and launching details.
- Monitored questions and comments and appropriately responded.
Intern in Advertisement Content Operation
IQIYI
05.2021 - 08.2021
- Analyzed media engagement and produced tracking reports.
- Managed and created 3 major content proposals for company social media outlets.
- Identified target audiences to analyze characteristics, behavior and media habits.
- Edited and inserted high-quality advertising content with innovative, captivating, and authentic approach.
Editor in Communication Department
Yale Beijing Center
10.2020 - 02.2021
- Coordinated with editors and graphic designers to plan page layouts.
- Edited written articles and fact-checked submissions by reviewing sources.
- Wrote and created over 10 original contents for various topics and mediums.
- Managed official WeChat account and achieved 3.4% subscription increase.
Education
Bachelor of Arts - Film And Media Studies
University of California
Irvine, CA07.2023
High School Diploma -
The High School Affiliated To Beijing Normal University
Beijing, China06.2020
High School Diploma -
Beijing No.66 Middle School
Beijing China06.2017
Skills
- Project Management
- Administering Social Media Accounts
- Digital Media content developing and trend analysis
- Social Media promotion and Digital Marketing management strategies
- Graphic Layout Editing
- Brand promotion and marketing understanding
- Proficient Powerpoint, multimedia presentation
- Basic PS
Accomplishments
President's Volunteer Service Award, 2023
- Gold Award
Chinese Union Board member Volunteer Certificate, 2023
UROP/Humanities Core Research Award, UCI 2023
- Research Paper in Humanities Core course, Spring 2022
Excellent Work Award in American division of 4th Global Chinese Short Video Contest, by HaiWaiNet 2022
Merit Student in Xicheng District, Beijing 2020-2021
Excellent Student Cadre at The High School Affiliated to Beijing Normal University, 2019-2020
Languages
Chinese (Mandarin)
English
Timeline
Intern in Management and Promotion Department
Entrepreneur Cloud Management Group, ToJoy
06.2022 - 09.2022
NFT Marketing Participant
Space Boo
03.2022 - 06.2022
Intern in Advertisement Content Operation
IQIYI
05.2021 - 08.2021
Editor in Communication Department
Yale Beijing Center
10.2020 - 02.2021
Bachelor of Arts - Film And Media Studies
University of California
High School Diploma -
The High School Affiliated To Beijing Normal University
High School Diploma -
Beijing No.66 Middle School
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