Summary
Overview
Work History
Education
Skills
Mandarin & Cantoness
Languages
Timeline
Generic

Yupei Luo

New York

Summary

As an experienced Graphic Designer, I offer extensive expertise in logo design, marketing materials, website design, and product packaging. I have a proven track record of delivering comprehensive design solutions to corporate clients, consistently achieving success. With over 6 years of hands-on experience managing multiple projects simultaneously, I excel in project management and thrive in collaborative team environments.

Overview

10
10
years of professional experience

Work History

Ecommerce Graphic Designer

Merkury Innovations
03.2024 - Current
  • Infographic Design: Created engaging product infographics for Geeni and Sudslab, optimizing visuals for Amazon and Walmart to enhance product features and drive sales.
  • Email Marketing: Designed and developed email newsletters for Geeni, focusing on various campaigns such as Prime Day promotions, welcome flows, abandoned cart reminders, and user engagement initiatives to improve customer retention and conversion rates.
  • Amazon Brand Store Development: Led the design and implementation of the Sudslab brand store on Amazon, conducting thorough research, analyzing display templates, and collaborating with team members to finalize an attractive and functional store layout.
  • Brand Story Development: Crafted compelling brand narratives for Sudslab and Geeni to differentiate the brands on the Amazon Marketplace, enhancing customer connection and loyalty.
  • Website Revamp: Familiar with Shopify, contributed to the redesign of the Sudslab website by researching templates and collaborating with other designers to create an impactful and user-friendly online presence.

Graphic Design Manager

KAIROS TRADING INC
10.2019 - 03.2023
  • Collaborated with content and marketing teams to confirm design compliance with brand guidelines.
  • Researched trends and projected industry changes to capitalize on emerging opportunities.
  • Implemented feedback and suggestions from superior to improve designs.
  • Contributed design ideas in early planning stages with customers and project managers.
  • Create product packaging and promotional materials for business.
  • Manage some several freelance designers to finish business projects.
  • Edited and enhanced existing artwork and graphics.
  • Employed design fundamentals when selecting typography, composition, layout, and color in design work.
  • Applied color theory and composition techniques to construct appealing designs.
  • Completed final touches for projects such as images sizes and font selection.

Freelance Graphic Designer

Immanuel Presbyterian Church
07.2016 - 09.2019
  • Completed final touches for projects before rollout.
  • Met with customers to present mockups and collect information for adjustments.
  • Developed print materials such as brochures, banners and signs.
  • Contributed design ideas in early planning stages with customers and project managers.

Graphic Designer Intern

Yibada
06.2014 - 05.2016
  • Created logos and typography for various organizations.
  • Used interactive design elements to create more engaging user experience.
  • Collaborated with other designers to create visually appealing graphics for range of print and digital media.
  • Implemented feedback and suggestions from clients to improve designs.
  • Created digital image files for use in digital and traditional printing methods.


Education

Master of Arts in Graphic Arts - Graphic Design

Olivet University
San Francisco, CA
06.2014

Chinese Language And Literature - Education

Shenzhen University
Shenzhen, China
06.2008

Skills

  • Type Selection
  • Layout Management
  • Content Layout
  • Website Graphics
  • Product Strategies
  • Assembly Notes and Instructions
  • Develop Concepts
  • Branding Strategy Development
  • Manage Project
  • Administrative Management
  • Adaptability and Flexibility
  • Adobe Photoshop
  • Adobe Illustrator
  • Adobe InDesign
  • CSS
  • HTML
  • Graphic Design

Mandarin & Cantoness

Fluence writing and speaking Mandarin

Fluence speaking Cantonese

Languages

Mandarin
Native or Bilingual
Cantonese
Native or Bilingual
English
Full Professional

Timeline

Ecommerce Graphic Designer

Merkury Innovations
03.2024 - Current

Graphic Design Manager

KAIROS TRADING INC
10.2019 - 03.2023

Freelance Graphic Designer

Immanuel Presbyterian Church
07.2016 - 09.2019

Graphic Designer Intern

Yibada
06.2014 - 05.2016

Master of Arts in Graphic Arts - Graphic Design

Olivet University

Chinese Language And Literature - Education

Shenzhen University

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Yupei Luo