Yusra Imtiaz
Jersey City
Summary
Multidisciplinary designer specializing in UI/UX, branding, web design, content strategy, and game design. Former NASA research intern with a strong analytical background in computational design and data visualization, enhancing problem-solving and product development skills. Focused on creating visually compelling, strategic, and user-driven digital experiences that drive impact and innovation. Open to opportunities in design, product, growth, and creative technology.
Overview
3
3
years of professional experience
Work History
Freelance 2D Game Artist
Self-Employed
Jersey City
05.2023 - Current
- Designed 2D game art, UI elements, and character designs to meet indie developers' project needs.
- Developed concept art and promotional illustrations that effectively captured client visions.
- Collaborated on gameplay UI to enhance readability and player engagement.
- Designed characters and environments for immersive gaming experiences.
- Created icons and buttons for user interfaces, enhancing usability and adhering to style guidelines.
- Tools: Photoshop, Illustrator, Unity.
Graphic Designer
Software Alliance
Lahore
06.2023 - Current
- Designed graphics, banners, and social media assets to maintain cohesive brand identity.
- Collaborated with marketing leads to create compelling campaign visuals and align digital strategy.
- Developed LinkedIn branding and visuals that enhanced Software Alliance's visibility and engagement.
- Utilized Figma, Adobe Creative Suite, and Canva to create designs.
Intern
NASA
Wayne
09.2025 - 05.2026
- Chosen for a competitive research internship to apply computational and design thinking in interdisciplinary STEM projects.
- Collaborating with mentors and research scientists to develop digital design and visualization tools that support aerospace and environmental initiatives.
- Enhanced problem-solving, data visualization, and UI/UX methodologies for real-world scientific applications.
- Maintained applicant tracking systems and analyzed recruiting metrics to support talent acquisition efforts.
UI/UX Design Intern
Software Alliance
08.2025 - 10.2025
- Conducted usability testing and refined user flows, increasing accessibility and user engagement.
- Collaborated with developers to translate user insights into interactive experiences, ensuring alignment with user needs.
- Designed UI layouts and prototypes for web and mobile applications, enhancing user experience.
- Tools: Figma, Adobe XD, Adobe Creative Suite.
Education
Bachelor of Science - Computer Science, Entrepreneurship,Graphic Design
William Paterson University of New Jersey
Wayne, NJ12-2027
High School Diploma -
James J. Ferris High School
Jersey City, NJ06-2023
Skills
- UI/UX design
- User research
- Visual communication
- Figma and Illustrator
- Photoshop and After Effects
- Canva design
- HTML, CSS, and JavaScript
- Git version control
- VS Code proficiency
- Programming fundamentals
- Game design principles
- Design thinking strategies
- Adaptability in design
- Creativity and collaboration
Portfolio And Online Presence
behance.net/youcart, artstation.com/youc_art3, dribbble.com/youcart, instagram.com/youc_art
Featured Projects
- GameHub Interface Redesign — UI/UX Case Study
Concept UI/UX redesign for a gaming social platform focused on accessibility, interaction feedback, and information hierarchy for content-heavy environments. Designed user flows, wireframes, and high-fidelity interfaces to improve navigation, usability, and engagement across the platform.
Skills: UI/UX Design • Interaction Design • Accessibility • Information Architecture • Figma
- Loan Company Website — Landing Page & Services UX Design
Designed a high-conversion landing page and services page for a loan company, focusing on trust-building visuals, clear financial communication, and optimized user flow. Structured content hierarchy to simplify complex information and improve call-to-action visibility.
Skills: Web Design • UX Strategy • Conversion Design • Visual Hierarchy • Responsive Design
- Wellness+ App — Product Design & UX Prototype
Designed a health-tracking mobile app prototype in Figma focused on minimalism, clarity, and intuitive navigation. Developed a calm visual system and structured layouts to support positive user behavior.
Skills: Product Design • UX Strategy • Wireframing • Prototyping • Interface Design
- NASA Research — Data Visualization & Design
Applied computational design and data visualization techniques to support research initiatives, translating complex data into clear visual outputs and strengthening analytical problem-solving.
Skills: Data Visualization • Information Design • Research • Analytical Thinking
- Brand Identity Project — Visual Design System
Developed a complete brand identity, including logo system, typography, color strategy, and cohesive digital applications across platforms.
Skills: Branding • Visual Identity • Typography • Creative Direction
- Pixel Journey — Game UI & Visual Design
Designed 2D art, UI components, and menu systems for an indie platform, building consistent visual themes and interactive elements to enhance usability and player immersion.
Skills: Game UI • Visual Design • Interaction Design
Skills And Tools
UI/UX Design, Graphic Design, Product Manager, Wireframing, Prototyping, User Research, Visual Hierarchy, HTML, CSS, JavaScript, C#, Git, Unity Integration, Creativity, Collaboration, Adaptability, Visual Communication, Figma, Adobe Illustrator, Photoshop, After Effects, Canva, VS Code, Unity
Languages
English
Full Professional
Urdu
Full Professional
Hindi
Professional
Spanish
Elementary
Timeline
Intern
NASA
09.2025 - 05.2026
UI/UX Design Intern
Software Alliance
08.2025 - 10.2025
Graphic Designer
Software Alliance
06.2023 - Current
Freelance 2D Game Artist
Self-Employed
05.2023 - Current
Bachelor of Science - Computer Science, Entrepreneurship,Graphic Design
William Paterson University of New Jersey
High School Diploma -
James J. Ferris High School