Yusu Nie
Overview
3
3
years of professional experience
Work History
Co-Executive of Seattle Office
Shunyu International Trade Inc.
09.2022 - Current
- Led a team of two specialists, utilizing Excel, Python, and Tableau to analyze shipping needs, optimize pricing via A/B testing, and improve customer retention by 15%.
- Developed client acquisition strategies via WeChat and Little Red Book, increasing market penetration by 15% and expanding the corporate client base by 20%.
- Secured 700+ clients in Seattle, strengthening Shunyu International Trade’s presence through strategic marketing, targeted engagement, and innovative outreach efforts.
Commercial Ecosystem Management Intern
Sina Weibo
07.2024 - 10.2024
- Assisted clients in executing ad placements using Sina Weibo's systems, collaborating with luxury brands like Montblanc to boost exposure and effectiveness.
- Developed audience segmentation profiles based on browsing history and interests, categorizing users into packages to optimize engagement and improve impact.
- Enabled data-driven ad placements that improved user engagement by 8% and conversion rates by 6% through strategic deployment and refined marketing.
Finance Department Intern
Shenwan Hongyuan Securities Co.Ltd
07.2023 - 08.2023
- Conducted data analysis on market trends using the Wind platform, gathering insights from investors to assess stock performance, volatility, and strategy.
- Co-authored 15+ research reports for institutional clients, providing industry analysis and market forecasting to support portfolio strategies and strategic decision-making.
- Utilized Excel and Python to summarize key financial data, improving client engagement by 10%, and attended conferences on equity incentives and trust funds.
Education
Bachelor of Arts - Economics, Business
University of Washington
Seattle12-2024
Skills
- Advanced Microsoft Office Skills
- Advanced Excel Data Management
- R Studio Data Analysis
- Python Programming
- Experienced in Final Cut Pro Editing
- Administrative skills
- Team leadership
- Business planning
Research
Independent Researcher 09/2024 to 12/2024
The University of Hong Kong
Project: "Exploring Brand Building Strategies through Anthropological Perspectives"
- Conducted an in-depth analysis of brand roles in competitive markets, focusing on case studies of Uniqlo and Tse Sui Luen (TSL) Jewelry to examine branding strategies.
- Applied anthropological, qualitative, and quantitative methods to assess brand-building efforts, including Uniqlo’s personality development and TSL’s management.
- Synthesized findings into a comprehensive report and presented insights during a formal defense, offering actionable branding strategies for Chinese companies.
Timeline
Commercial Ecosystem Management Intern
Sina Weibo
07.2024 - 10.2024
Finance Department Intern
Shenwan Hongyuan Securities Co.Ltd
07.2023 - 08.2023
Co-Executive of Seattle Office
Shunyu International Trade Inc.
09.2022 - Current
Bachelor of Arts - Economics, Business
University of Washington
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