Yuwei Wang
Overview
2
2
years of professional experience
Work History
Research Analyst
IPSOS
New York, NY
06.2022 - Current
- Performed user research to assist clients in identifying consumer needs and pain points for product development. This included planning and executing user interviews, focus groups, social listening, and surveys.
- Utilized the social listening tool, Synthesio, to track trends and effectively monitored and extracted insights from both organic and paid social conversations.
- Generated consumer insights and carried out data analysis to develop marketing strategy, forecast trends, gauge market potential and design specifications for different products and services.
- Performed continuous live social watch contextual monitoring to identify emerging patterns and facilitated the connection of relevant insights within the clients' primary markets.
Research Analyst Intern
Edelman DXI
New York, NY
05.2022 - 08.2022
- Collected data based on primary & secondary research and consolidate information into analysis plan.
- Designed surveys, analyzed data, visualized findings, and put everything into actionable recommendations.
- Evaluated advertising campaigns on TV, social media and print media
- Helped in brand building & brand development through relevant researches
Research Assistant
Boston University's Office of the Provost
Boston, MA
09.2021 - 05.2022
- Led a year-long research project to boost BU's international graduate student enrollment, producing a global report and seven country-specific reports.
- The project included survey design, data analysis using Qualtrics and SPSS, and one-on-one interviews and focus group studies.
Education
Master of Science - Marketing Research
Boston University
01.2023
Bachelor of Science - Advertising Management
Michigan State University
05.2021
Skills
- Data Analysis & Visualization - Excel, Power BI, SPSS, R, Python, SQL
- Social Listening Tools - Synthesio, Talkwalker, Brandwatch
- Survey Tools - Dynata, Qualtrics, Surveymonkey
Timeline
Research Analyst
IPSOS
06.2022 - Current
Research Analyst Intern
Edelman DXI
05.2022 - 08.2022
Research Assistant
Boston University's Office of the Provost
09.2021 - 05.2022
Master of Science - Marketing Research
Boston University
Bachelor of Science - Advertising Management
Michigan State University
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