Proactive individual with a versatile background in project management and consumer psychology. Skilled in market analysis and strategic feedback, contributing to notable increases in sales and customer satisfaction.
Overview
4
4
years of professional experience
Work History
Study Abroad Advisor
Liugui International Education
Hangzhou, China
01.2025 - 08.2025
Developed and implemented comprehensive study abroad plans tailored to individual client needs.
Communicated effectively with clients to identify study abroad goals and provide expert consultation.
Established strong relationships with customers, ensuring high service quality and satisfaction levels.
Intern, Marketing Planning Project
SK-II Facial Treatment Essence
Beijing, China
08.2024 - 09.2024
Executed comprehensive market analysis using public data and industry reports for SK-II.
Authored detailed report outlining competitive landscape and industry dynamics.
Designed consumer survey, collecting over 200 responses on purchasing intentions.
Developed marketing promotion plan for SK-II 618 event with clear responsibility assignments.
Consumer Psychology Intern, Marketing Department
Amazon.com, Inc.
Online
06.2024 - 08.2024
Conducted weekly market data analysis, delivering insights on consumption behavior and preferences in U.S. demographics.
Increased consumer purchases by 15% through strategic feedback on the Amazon platform.
Enhanced customer satisfaction with Amazon platform by 10% through targeted recommendations.
Utilized online data and qualitative research from reviews to support findings.
Campus Ambassador
JNC Summer International School
Online
09.2021 - 08.2023
Developed and shared engaging social media posts to promote JNC programs and boost student enrollment.
Recommended approximately 20 students annually for summer and winter courses, enhancing JNC’s reputation.
Increased participation in JNC initiatives through strategic social media engagement.
Facilitated student placements in domestic and foreign universities by providing tailored recommendations.
Education
Master in Management
University of California, Irvine
Irvine, CA
06-2026
Bachelor of Arts - Psychology
University of San Diego
San Diego, CA
01-2025
Skills
Market research
Consumer analysis
Project management
Customer service
Data-driven decision making
Communication strategies
Language: English and Chinese
Software skills: proficient in Office software (Word, Excel, PowerPoint)
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