Yuxin Li
Summary
Senior business development and marketing professional with strong expertise in driving revenue growth, optimizing digital campaigns, and leveraging data insights to inform strategic decisions. Proven ability to lead city-level operations, manage key client relationships, and execute high-impact, data-driven growth initiatives across fast-paced industries.
Overview
4
4
years of professional experience
Work History
Business Development Specialist
Hungry Panda
09.2023 - Current
- Led business development and operations for the entire city, focusing on revenue growth and market expansion
- Built and maintained strong relationships with local restaurants and supermarkets
- Drove merchant acquisition and ensured smooth onboarding and post-launch support
- Monitored city-level performance metrics, including GMV and active merchant rates
- Collaborated with cross-functional teams to optimize operations and improve customer satisfaction
- Expanded client base by identifying and targeting new business opportunities through market research and analysis.
Business Development Specialist
Fantuan
05.2023 - 09.2023
- Assisted with onboarding new restaurants and grocery stores to the platform
- Reached out to potential clients through cold calls, visits, and follow-ups
- Supported senior BD team in contract signing and merchant training
- Maintained relationships with existing partners and helped resolve daily issues
- Helped monitor merchant performance and provided regular feedback to the team
- Opened over new accounts, exceeding goals 50%.
Overseas Advertising Specialist
BlueFocus
03.2021 - 07.2021
- Outlined project requirements and analyzed Didi's business model to develop a digital marketing roadmap.
- Evaluated company products and services, conducting competitive analysis to optimize advertising strategies.
- Maintained project plans by implementing effective placement strategies within established deadlines.
- Ensured company positioning on Twitter and Facebook across multiple regions, including Africa, Japan, Australia, and Hong Kong.
- Managed project budget, reducing costs while generating significant savings.
- Achieved maximum ROI through data-driven decision-making and actionable insights on advertisement statistics.
- Monitored website analytics and pay-per-click (PPC) trends to refine marketing approaches.
Education
Master of Science - Econometrics & Quantitative Economics (STEM)
University at Buffalo
Buffalo, NY12.2022
Bachelor of Business Administration - Marketing
University At Buffalo
Buffalo, NY05.2021
Skills
Chinese (Fluent), English (Fluent),Korean(Basic)
Technical
SAS(Proficient), Tableau (Intermediate), Excel (Advanced)
Timeline
Business Development Specialist
Hungry Panda
09.2023 - Current
Business Development Specialist
Fantuan
05.2023 - 09.2023
Overseas Advertising Specialist
BlueFocus
03.2021 - 07.2021
Master of Science - Econometrics & Quantitative Economics (STEM)
University at Buffalo
Bachelor of Business Administration - Marketing
University At Buffalo
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