Yuxin (Charlene) Zhao
New York,NY
Summary
Driven advertising student pursuing a bachelor degree in advertising and marketing. Strong adaptability and motivated to gain deeper knowledge of the advertising field and expand horizons. Passionate about combining strategy and creativity, driving new opportunities and building professional relationships.
Overview
3
3
years of professional experience
Work History
Media Buyer
Publicis Groupe
Shanghai, China
12.2020 - 04.2021
- Organized library equipment and collections.
- Developed content calendars to organize and guide company media activities, including channels such as TV, radio, print and digital.
- Created presentations to promote advertising benefits to clients, and created media plans to meet clients' objectives. Some clients include GQ, ELLE Man, Vogue, Cadillac, Chevrolet, etc.
Media Intern
WUKONG Media
New York, NY
05.2023 - 08.2023
- Created content for social media platforms such as WeChat Channels, Douyin, and Xiaohongshu.
- Developed detailed event plans agendas and budgets to ensure successful execution of events.
- Managed email communication for collaborations with influencers (10k-5M followers) and updated databases with contact information of influencers and other media outlets.
Dance Instructor
Rnnl Dance
New York, NY
05.2023 - Current
- Instructed students in the basics of various dance styles including hip-hop, urban and k-pop.
- Adapted teaching style for students of different ages and experience, ranging from beginner to advanced skill levels, aged five to forty.
- Created a safe environment where students can learn without fear of criticism or judgment.
Education
Bachelor of Arts - Individualized Study - Advertising and Marketing
New York University
New York, NYSkills
- Team Collaboration
- Visual Design
- Creative Thinking
- Negotiation and Communication
- Video Editing
- Social Media Logistics
Social Experience
- Creative Assistant of Outburst Dance Company
- Volunteered at The 24th Shanghai International Film Festival, coordinated casts' and crews' itinerary, transportation, accommodation, meals and other affairs during the event
Languages
English
Professional
Chinese (Mandarin)
Native/ Bilingual
Timeline
Media Intern
WUKONG Media
05.2023 - 08.2023
Dance Instructor
Rnnl Dance
05.2023 - Current
Media Buyer
Publicis Groupe
12.2020 - 04.2021
Bachelor of Arts - Individualized Study - Advertising and Marketing
New York University
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