Yuying Chen
New York,NY
Summary
A highly motivated employee with a desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
4
4
years of professional experience
Work History
Marketing
Taikang Insurance Group
Ningbo, China
07.2022 - 09.2022
- Responsible for assisting the team in implementing social media strategy, managing the policy delivery, insurance account, and renewal payment of the "Tai Life" app, increasing the average open rate by 15% and click rate by 10%, improving user stickiness.
- Participated in the "Golden Plate Technology" market research project and collected and analyzed customer data through questionnaires. Use Tableau, Google Analytics, and other data analytics tools to monitor and analyze the impact of marketing campaigns.
- Work in cross-functional teams with product management, sales, and customer service teams to optimize marketing strategies and improve customer satisfaction. Increased product line sales by 20% with a new social media strategy. Customer satisfaction increased from 82% to 90%.
Product Operation Management Department
Tencent
Ningbo, China
07.2021 - 10.2024
- Designed and successfully implemented the user growth plan of Tencent Watch, which featured short videos and attracted new users through innovative content strategies and social media operations. In six months, the user base grew by 40%, and the number of daily active users increased by 2 million.
- Collaborating with content creators, we developed and promoted customized video content for young audiences, increasing viewing time by 50%.
- Intensified social media marketing campaigns to increase exposure through targeted advertising and influencer partnerships increased social media diversion by 300%.
- Using data analytics tools to monitor the effectiveness of marketing campaigns and optimize delivery strategies, we achieved a 25% reduction in cost per click (CPC).
Human Resource Management Department
CITIC
Ningbo, China
07.2020 - 09.2020
- Successfully designed and implemented a comprehensive career development program covering 40+ employees. Develop a diverse learning platform with 50+ online courses, 4+ seminars, and regular in-house training with an average participation rate of 85%, significantly improving employee skills and career satisfaction.
- A leadership development program for 10+ high-potential employees, through a series of customized workshops and mentorship programs, resulted in a 30% increase in the promotion rate of participating employees and a 20% increase in the overall performance rating of participants within 12 months.
- Successfully designed and launched a new employee benefit program covering 100+ employees.
Education
Bachelor of Science - Project Management
New York University
New York, NY12-2024
Master of Science - International Economics in Business
University of Nottingham Ningbo China
Ningbo, China06-2023
Skills
- Verbal Communication
- Using the CLIPS expert system
- Basic Tableau data dealing
- Organization and Time Management
Timeline
Marketing
Taikang Insurance Group
07.2022 - 09.2022
Product Operation Management Department
Tencent
07.2021 - 10.2024
Human Resource Management Department
CITIC
07.2020 - 09.2020
Bachelor of Science - Project Management
New York University
Master of Science - International Economics in Business
University of Nottingham Ningbo China
Similar Profiles
TING LITING LI
Insurance Advisor at TAIKANG INSURANCE GROUPInsurance Advisor at TAIKANG INSURANCE GROUP
Jingyan ShangJingyan Shang
IT Project Manager at Taikang Insurance Group Inc.IT Project Manager at Taikang Insurance Group Inc.
Tianqi ShiTianqi Shi
Intern at Taikang Asset ManagementIntern at Taikang Asset Management