Yvan Gueu
Tucumcari
Summary
Driven professional with a broad range of experience in marketing seeking to leverage a polished background to take the next career step with a respected organization.
Overview
3
3
years of professional experience
Work History
Marketing Specialist
Mesalands Community College
02.2025 - Current
- Develop and execute social media marketing campaigns to increase brand awareness and attract new students.
- Increased Instagram follower counts by 6% within 6 months of taking over.
- Spearhead in-person marketing communication campaigns and events to acquire student leads.
- Implemented contact forms on the website in conjunction with digital marketing activities, Digital leading to a significant spike in leads gained.
- Planned and executed a multi-faceted digital strategy resulting in a 38% increase in website traffic, and still growing.
- Launched high-quality social media advertising campaigns, prompting close to 2000 website clicks at less than $0.50 per click within a month.
- Manage and populate our CRM HubSpot, to ensure a constant influx of leads for the recruiter and professors.
- Strategic use of reels and short-form videos, which increased new profiles reached by 250%.
- Gather insights from student interactions and digital campaigns to inform future marketing programs, delivering data-driven recommendations to leadership.
- Use Google tags, Meta Business Suite, and Google Ads Planner to monitor and analyze the performance of digital marketing strategies.
- Responsible for high-quality and relevant marketing material output, including signage, flyers, brochures, and online messaging.
Sales & Operations Manager in Training
Penske Truck Leasing
Amarillo
07.2023 - 07.2024
- Represented the branch in the Amarillo market by visiting businesses and stakeholders in person to build relationships and identify new opportunities.
- Provided excellent customer service to business and household customers daily.
- Managed multiple client accounts and used interpersonal skills to ensure positive long-term relations.
- Top salesman in my branch with more than $20k in revenue generated within a few months of joining.
- Used critical thinking to solve multiple problems daily and ensure the smooth operation of the branch.
- Leveraged Salesforce to manage prospect data, track outreach efforts before and after client meetings.
- Conduct outbound phone calls (30+ weekly) and engage confident live conversations to qualify prospects.
Digital Marketing Intern
West Texas A&M University- Communications & Marketing Department
Canyon
02.2023 - 05.2023
- Researched relevant SEO keywords to improve the website ranking of the university.
- Researched and analyzed various competitors to learn from their SEO strategies.
- Collaborated with different departments on campus to create optimal lists of keywords.
- Wrote engaging website content to convince potential new students to apply to the university.
- Used keywords to update website content and improve the university's ranking on Google.
Marketing Associate - Project Coordinator Internship
LINK Strategic Partners
Washington
08.2022 - 12.2022
- Created and executed social media campaigns that engendered organic growth for companies in different industries.
- Assisted in multi-channel promotion by creating supporting digital components (email, social media, ad copy) that complemented broader client campaigns and drove engagement.
- Helped moderate focus groups and interviews with stakeholders to listen to concerns to inform marketing campaigns.
- Performed insightful market research to help the project director formulate an effective marketing strategy.
- Utilized organization skills and Monday.com to manage multiple client projects simultaneously and hit deadlines.
- Regularly communicated with confidence with clients over Zoom to update them about project progress.
- Assigned as the assistant to the digital marketing director, thanks to outstanding digital marketing production.
- Wrote effective outbound messages and newsletters to support client outreach and brand visibility efforts.
Education
Bachelor of Business Administration - Marketing
West Texas A&M University
Canyon, TX05.2023
Skills
- Verbal and written communication
- Market research
- Multi-channel promotion
- High-volume outreach
- Project management
- Digital marketing
- Data gathering and analysis for strategy formulation
- Relationship management
- Content creation
- HubSpot expertise
- Salesforce expertise
- AI productivity tools
- Social media marketing
Activities
- Made the President's list (4 times)
- Made the Dean's list (3 times)
- Member of the National Society of Collegiate Scholars
- Voted Vice President of the African Student Organization at WTAMU.
- Received honor scholarships from the College of Business for my marketing studies.
- Grew a YouTube channel to more than 400 subscribers with 20k views within 9 months.
- Leveraged AI to run a clothing store on Etsy - Utilizing AI in the creation of shirt designs and video content.
Timeline
Marketing Specialist
Mesalands Community College
02.2025 - Current
Sales & Operations Manager in Training
Penske Truck Leasing
07.2023 - 07.2024
Digital Marketing Intern
West Texas A&M University- Communications & Marketing Department
02.2023 - 05.2023
Marketing Associate - Project Coordinator Internship
LINK Strategic Partners
08.2022 - 12.2022
Bachelor of Business Administration - Marketing
West Texas A&M University