Yves Binda

Initiated and Led Innovative Fitness Tech Project:

• Spearheaded the conceptualization and preliminary development of a cutting-edge fitness app utilizing AI and computer vision technologies to provide real-time feedback on exercise form, enhancing workout efficacy and safety.

Strategic Project Management and Team Collaboration:

• Collaborated with a cross-functional team including a project manager, while juggling freelance commitments, to conduct market research, user discovery, and commence the creation of a compelling pitch deck for potential investors.

Continuous Learning and Technical Acumen:

• Engaged in self-directed learning and networking with industry experts to stay abreast of the latest advancements in AI, machine learning, and fitness technology, ensuring the project’s technical feasibility and market relevance.

• Designed tour booking app for MET Museum that significantly reduced museum crowding
• Conducted over 50 user interviews and four rounds of usability studies
• Revamped tour booking system, leading to 45% increase in conversion rates by reducing communication and booking time
• Led research on competitors, identifying gaps and creating design opportunities for market differentiation.

• Hired to create MVP interface for live-event booking App project
• Conducted 20 user interviews and two rounds of usability studies leading to development of MVP
• Led design of MVP, resulting in more precise userflow and 10% reduction in user errors
• Introduced and optimized Information Architecture, which reduced navigation time by 7%.

• Hired to design Digital Player cards for underprivileged youth and mentor them
• Led Design and Development process, creating 50+ Digital Player cards
• Conducted two training sessions, empowering players with design concepts and tools
• Collaborated closely with Chelsea FC coaches, optimizing player stat recording.
• Performed manual testing on UX design elements and complete UX designs, authoring feedback reports for use in future updates

• Tasked with tailoring content for growing soccer audience in US
• Led research initiatives on digital reading habits, creating content that increased site engagement by 16%
• Wrote user-centric copy, resulting in increase in user satisfaction and reduced bounce rate
• Pioneered evangelizing efforts for soccer, boosting site engagement by 20%.
• Wrote compelling, succinct, clear news scripts under tight deadlines