Workday
Yvette Alatorre
Copywriter And Content Strategist
San Diego,California
Summary
Experienced copywriter and content strategist with a passion for creating meaningful stories, impactful ad copy, and effective SEO copy. Well-versed in B2B and B2C omni-channel marketing campaigns. A strategic thinker that leverages data and research to improve the customer experience and demonstrate growth across social media channels. Ability to thrive in a fast-paced environment, whether it be working as part of a team or as a party of one.
Overview
7
7
years of professional experience
4
4
years of post-secondary education
Work History
Social Media Manager and Marketing Strategist
MexiVet Express
9 2023 - Current
- Lead strategic planning across marketing campaigns in order to raise brand awareness and drive conversions.
- Managed multiple social media platforms, ensuring consistent brand voice and messaging.
- Boosted engagement rates by leveraging data analytics and implementing SEO-driven content.
- Successfully increased social media following by 100% by consistently sharing valuable content that resonated with target audience.
- Analyzed and reported social media and online marketing campaign results to key stakeholders.
Manager, Copywriter
Denstu Aegis Network
09.2018 - Current
- Worked collaboratively in a cross-functional environment to ideate and develop engaging copy across various social media channels.
- Wrote both short and long-form copy, including brand manifestos, campaigns, product descriptions, web copy, video scripts, and social media ads for various industries.
- Leveraged SEO and strategy insights to develop creative briefs and write effective copy.
- Supported brand initiatives for various clients to establish and refine tone and voice.
- Leveraged GA4 metrics to derive actionable and strategic outcomes.
- Increased performance across various digital campaigns by creating effective and creative copy.
- Developed and implemented content strategies to achieve business goals.
- Streamlined workflows by identifying bottlenecks in existing systems and proactively addressing these challenges by implementing appropriate solutions.
Content Marketing Specialist
INTO University Partnerships
08.2017 - 09.2018
- Managed communications with US center representatives to create project timelines and collaborate on marketing projects.
- Managed content projects for over 6 US joint venture partners and regional offices across the country.
- Edited and published content on corporate website and created monthly newsletters.
Education
Bachelor of Science - Psychology
San Diego State University
San Diego, CA 06.2006 - 06.2010
Skills
Copywriting
Editing and Concepting
Marketing Communications
Project Management
Content Strategy
Advertising Copy
Google Analytics & GA4
Analytics and Reporting
Social Media Management
Content Creation
Websites
Accomplishments
- Increased brand awareness and traffic across various platforms for a startup, including a 322.9%YOY increase for organic social, 20.04% increase for organic search by leveraging keyword analytics to optimize copy.
- Accomplished a significant increase in reach, impressions and clicks for a Google and Facebook ad campaign by implementing a creative refresh.
- Doubled social media following and engagement for a start up within 4 months through effective strategic planning.
Software
Google Analytics
Semrush
Asana
Workfront
Timeline
Manager, Copywriter
Denstu Aegis Network
09.2018 - Current
Content Marketing Specialist
INTO University Partnerships
08.2017 - 09.2018
Bachelor of Science - Psychology
San Diego State University
06.2006 - 06.2010
Social Media Manager and Marketing Strategist
MexiVet Express
9 2023 - Current
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