Yvette Herrera

Effectively manage ten-person development team to raise $3.6 million in grants, events, individual giving and direct mail, 16% increase over previous year.

• Enhanced donor relationships by building program of regular communication, personalized outreach, and prompt acknowledgment of gifts.
• Fostered work culture of collaboration and inclusion; increased team morale, productivity and retention.
• Directed design and execution of fundraising program; established performance goals and provided feedback on meeting milestones.
• Established standardized tracking and reporting systems to clearly and consistently communicate progress towards goals.
• Collaborated with other departments to integrate fundraising.
• Worked closely with Board of Trustees to support and encourage their partnership in fundraising.

• Guided non-profit organizations in planning, design and implementation of capital and comprehensive fundraising campaigns, resulting in over $10 million year in donated support (across all clients).
• Dynamically adjusted strategies during pandemic to maintain confidence of volunteers and staff to continue fundraising.
• Trained board members on fundraising best practices, empowering them to actively partner with staff.
• Coached clients on how to cultivate relationships with existing and potential donors to increase donations.
• Fulfilled interim fundraising positions to support clients through transitions.

• Managed five-person development team and met fundraising goals for one of the largest housing and homeless service providers in Los Angeles.
• Strengthened annual giving program, directed special event planning efforts and supported board development initiatives.

• Completed $2.4 mil capital campaign while meeting annual revenue goals.
• Grew signature Thanksgiving Day Turkey Trot 5K/10K 300% over four years through new vendor contracts, marketing strategies and sponsorships.
• Implemented corporate rebranding efforts, resulting in increased recognition and positive brand perception. Spearheaded high profile, multi-year pro-bono airport marketing campaign.

• Initiated and managed a collaboration between the Los Angeles Times and Farmers Insurance to build a nationwide Newspapers in Education program - The Bronze Screen/Latinos in the Media.
• Activated local Asian market initiatives for a series of Smithsonian Institution traveling exhibitions.
• Developed marketing strategies and serviced non-profit clients including The Kellogg Foundation, Western Justice Center, Centro Latino and Japanese American National Museum.

• Increased brand awareness among targeted entertainment executives by developing unique editorial program with the Hollywood Reporter.
• Created new opportunities for business expansion through conferences, briefings and white papers.