Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Yvette Swallow

Danville,CA

Summary

Dedicated and results-driven professional with over 25 years of experience in senior management roles within beauty retail; training and development. Proven track record of driving engagement and brand operations to achieve business objectives. Seeking a challenging opportunity to utilize expertise in leading teams and implementing strategic initiatives for continued success.

Overview

30
30
years of professional experience
1
1
Certification

Work History

Sr. Manager Hair Category Engagement & Brand Operations

Sephora
03.2019 - Current
  • Lead hair category training strategy, enhancing employee skills, boosting sales, and improving client experiences at Sephora and Sephora at Kohl's
  • Regularly collaborate and communicate with stakeholders, proposing innovative training activations to meet organizational needs
  • Partner with merchants to prioritize and customize brand training strategies, considering brand resources and data to build Beauty Advisor expertise in products, drive sales, and enhance client experience
  • Achieved significant growth in 2023: 50% category growth vs LY, 85% increase in Education and Sales Visits from LY, and a gain of 5.4 PTS in B&M hair market share
  • Develop and lead direct reports by fostering a team environment that promotes empowerment, responsibility, and growth, resulting in successful promotions within SEBO and Brand Marketing

Education Brand Manager, Hair

Sephora
08.2016 - 03.2019
  • Created and curated training activations and materials to educate stores about hair brands, products, trends, and values.
  • Monitoring and evaluating effectiveness of educational programs and making necessary adjustments.
  • Staying updated on product developments and industry trends to ensure training materials are current.
  • Organizing and leading brand training sessions, founder's visits, and clusters.
  • Established strong, trusting relationships with brand executives ensuring long-term partnerships.

Professional Make-Up & Hair Stylist

Self Employed, Represented Aubri Balk Agency Inc.
03.2009 - 08.2016
  • Accomplished Hair Stylist and Make-Up Artist with experience in print commercial advertising and editorial work
  • Managed own business while being represented by NYC-based agency
  • Utilized skills such as artistry, time management, and excellent communication, collaborating with producers, clients, and directors of photography, leading to high demand
  • Clients: Apple, Old Navy, GAP, Sephora, Vanity Fair, SELF, Allure, People Magazine, Square, YAHOO!, Men's Warehouse, Google, Salesforce, Glamour Magazine, Inc Magazine, Levi's, 60 Minutes, and NYC Fashion Week.

Director of Artist Training and Development

MAC Cosmetics
03.1999 - 01.2009
  • Developed and implemented artist and client service training strategies to drive sales and beauty service certifications for MAC in freestanding stores and multiple retailers locally, and internationally.
  • Successfully launched MAC in Brazil, overseeing hiring and training of all retail staff, leadership. Managed retail operations at launch.
  • Led and developed team of 26 trainers and PROs implemented development strategies to build strong talent bench; four directs promoted to Director roles across US and Brazil
  • Managed and monitored NW training premises, assets, and expenses; annual budget of +$1M
  • Innovated and strategized retail and PR events for professional artists and retail customers including: Sundance Film Festival, NY Fashion Week, Rio Carnival, PRO Master Classes, customer seminars, mall events, and Nordstrom Trend Show.

Regional Manager of Artist Training & Development

MAC Cosmetics
02.1998 - 02.1999
  • Mentored and developed high-potential employees for leadership roles through individualized career development plans and opportunities for growth.
  • Boosted brand growth by designing and training trainers in best in class artistry skills, client/sales training.
  • Motivated regional staff to achieve ambitious sales targets by establishing competitive incentive structure and celebrating team accomplishments.
  • Successfully managed budgets and allocated resources to maximize productivity and profitability via retail events.

Trainer

MAC Cosmetics
04.1994 - 01.1998
  • Delivered core educational initiatives to Retail Employees in US and internationally, ensuring educational objectives of Artist Training through development, instruction, and demonstration of MAC values, product knowledge, make-up theory, and technique
  • Recruited, hired, and trained new employees and increased paid for services certifications in NW surpass goal of 80%

Education

Associate of Arts -

Chabot College
Hayward, CA

Aesthetician

Fremont Beauty College
Fremont

Skills

  • Strategic Planning
  • Drives Results
  • Team Leadership & Development
  • Cross-Functional Team Collaboration
  • Brand Management
  • Data-driven decision-making
  • Interpersonal Relations
  • Cultivates Creativity & Disruption
  • Resilient and Manages Ambiguity

Certification

  • Facilitative Leadership, LVMH House Americas, 12/2021
  • Leading Effectively I, II, Management Training
  • Mentally Tough Executive Training Certification
  • Langevin Presentation and Public Speaking
  • Estee Lauder Time Management
  • MAC Media & Fashion Show Certification
  • AGL Retail Managers Skills

Timeline

Sr. Manager Hair Category Engagement & Brand Operations

Sephora
03.2019 - Current

Education Brand Manager, Hair

Sephora
08.2016 - 03.2019

Professional Make-Up & Hair Stylist

Self Employed, Represented Aubri Balk Agency Inc.
03.2009 - 08.2016

Director of Artist Training and Development

MAC Cosmetics
03.1999 - 01.2009

Regional Manager of Artist Training & Development

MAC Cosmetics
02.1998 - 02.1999

Trainer

MAC Cosmetics
04.1994 - 01.1998

Associate of Arts -

Chabot College

Aesthetician

Fremont Beauty College

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Yvette Swallow