Yvonne Chanda
Atlanta,GA
Summary
Experienced professional with a strong background in sales, marketing, and customer relations, driving business growth and enhancing brand presence. Accomplished in creating and implementing comprehensive marketing strategies, cultivating client relationships, and overseeing effective sales teams. Skilled in communication, problem-solving, and team management. Expert in digital marketing strategies, identifying market opportunities, developing effective business strategies, and executing projects with precision to achieve revenue and profitability targets. Adept at identifying market trends, developing innovative campaigns, and achieving revenue targets. With a Bachelor's degree in Business Studies (Marketing) and a wealth of certifications, bringing a results-oriented approach to achieving business objectives.
Overview
5
5
years of professional experience
Work History
Licensed Benefits Representative
American Income Life - Racheal Brown Agency
Kennesaw , GA
2023.10 - Current
- Upsold products to policyholders and potential new clients
- Pursued continued professional development through insurance workshops, course and webinars
- Provided leadership and training for new agents regarding industry best practices and company policies
- Responded to inquiries and explained product features and service advantages to potential customers
- Rewrote and reinstated insurance policies, following underwriting and business rules
- Researched and analyzed beneficial insurance and investment options and made recommendations to clients
- Monitored clients' insurance coverages to ensure changing needs were met
- Developed appropriate quotes based on risk information
- Achieved repeat business and referrals through personalized services
- Counseled prospects and policyholders on coverage, limits and regulations
- Sought out new clients and developed clientele by networking to find new customers
- Strategized long-term business objectives by assessing customer feedback for direction on process improvements
- Strengthened traceability by developing organization systems for keeping records, reports and agendas.
Communications and Marketing Director/Startup Founder
The IV Lounge ZM
Lusaka
2019.11 - Current
- Built strong relationships with industry professionals and influencers
- Devised marketing plans using digital strategies, print advertising, and word of mouth tactics
- Created content and promotional materials to drive engagement and conversions
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs
- Created and managed marketing budget, ensuring maximized ROI
- Launched successful digital marketing campaigns that achieved goals for increased website traffic
- Devised content strategy to effectively engage target audiences
- Generated sponsorships with related and partnering entities to enhance marketing objectives
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors
- Improved website visibility through development and implementation of SEO strategies
- Supported internal teams with knowledgeable communications and marketing advice, helping each meet targets while maintaining cohesive organizational strategy
- Directed 2 marketing managers and performed performance evaluations.
Commercial Manager
Zambia Medicines and Medical Supplies Agency
Lusaka , Zambia
2021.03 - 2022.05
- Led High-Performing Team: Successfully hired, motivated, and managed dynamic sales team that achieved outstanding $220,000 in new sales annually, capitalizing on their strengths through performance evaluations and improvement strategies
- Strategic Marketing Leadership: Directed comprehensive marketing strategies by integrating communications campaigns, branding initiatives, and PR strategies, resulting in increased brand awareness, customer engagement, and robust sales pipeline
- Innovative Collaboration: Collaborated closely with cross-functional teams, particularly product management, to define marketing collateral and program strategies, ensuring alignment with product offerings and enhancing overall marketing effectiveness
- Channel Partner Program Success: Spearheaded implementation, execution, and growth of successful business channel partner program, fostering strategic relationships and expanding market reach for sustainable revenue growth
- Customer-Centric Problem Resolution: Effectively addressed and resolved customer complaints related to sales and service, ensuring customer satisfaction and maintaining positive brand image
- Financial Performance Enhancement: Improved profit margins by skillfully managing expenses, budgets, and overhead while optimizing product turnover, resulting in enhanced profitability and financial performance
- Managed and analyzed budgets, P&L, balance sheets and sales reports.
Sales and Marketing Officer
Zambia Medicines and Medical Supplies Agency
Lusaka , Zambia
2020.01 - 2021.02
- Strategic Revenue Generation: Developed and executed strategic marketing plans and sales strategies, yielding significant revenue growth for products and services
- Client-Centric Solutions: Collaborated with clients to identify needs and crafted solutions-oriented campaign themes, driving customer engagement and satisfaction
- Aggressive Business Expansion: Identified and targeted new business partnerships through aggressive outside sales and marketing efforts, resulting in substantial revenue gains
- Effective Relationship Building: Maintained strong professional relationships with suppliers and key clients, fostering long-term business development and growth
- Team Leadership and Performance Enhancement: Coached and motivated teams to exceed revenue goals, utilizing change methodologies to increase sales and drive projects for enhanced productivity
- Strategic Planning for Growth: Led sales planning, development, and account management, optimizing profitability and driving business growth through innovative product strategies by 300%
- Evaluated market data to develop and create business strategies and marketing plans
- Analyzed sales and marketing data for improved strategies.
USAID Youth Leader - Marketing Officer
Lusaka Chamber of Commerce and Industry
Lusaka , Zambia
2019.04 - 2019.12
- Innovative Membership Strategies: Conceived and developed efficient marketing strategies that enhanced membership recruitment and retention, driving sustained growth in organizational engagement
- Engagement and Support for Youth Programs: Organized and actively participated in fundraisers, successfully raising funds to support impactful youth programs, contributing to community's well-being
- Strategic Collaboration with Media Partners: Cultivated and maintained relationships with media vendors and publishers, ensuring seamless collaboration for promotional activities and enhancing organization's visibility
- Global Business Insights: Delivered daily newsletters and emails to paid members, keeping them informed about global business developments, fostering well-informed and engaged community
- Prominent Industry Representation: Represented organization at exhibitions, effectively communicating benefits of membership to businesses and public, thereby expanding organization's reach
- Data-Driven Decision-Making: Initiated and managed customer surveys to assess needs and loyalty, contributing to informed decision-making and enhancing customer satisfaction.
Education
Bachelor of Arts - Business Studies (Marketing)
University of Greenwich
01.2019
Pre-Internship Training -
USAID-Youth Lead Zambia
01.2019
CIM Level 6 Diploma in Professional Marketing - <ul><li>Marketing</li><li>Strategic Marketing</li><li>Driving Innovation</li><li>Mastering Metrics</li></ul>
Chartered Institute of Marketing
01.2018
CIM Level 4 Certificate in Professional Marketing - <ul><li>Integrated Communications</li><li>Customer Experience</li><li>Marketing</li></ul>
Chartered Institute of Marketing
01.2017
CIM Level 3 Foundation Certificate in Marketing - Marketing Principals
Chartered Institute of Marketing
01.2016
GCSE (High School Diploma) -
Mpelembe Secondary School
11.2011
Skills
- Digital Marketing Management
- Strategic Planning & Execution
- Account Development
- Market & Trend Analysis
- Budgeting & Expenditure Mgt
- Leadership/Team Management
- Effective Communication
- Negotiations & Influencing
- Customer Service Excellence
- Business Development
- Process Improvement
- Brand Development
- Problem Solving
- Accident & Sickness, Life Insurance Producer
- Excels at Identifying new business opportunities, developing and implementing effective marketing and growth strategies, building relationships with clients and partners, and driving revenue growth.
- Oversees day-to-day operations, identify areas for improvement, develop and implement process improvements, manage budgets, and ensure operational efficiency.
- Adept in developing and implementing long-term business strategies that align with organizational goals, analyze market trends and competitor activities, and identify new growth opportunities.
- Exceptional in managing sales teams, setting sales targets, developing sales strategies, and ensuring sales goals are met.
- Manages and leads teams, set goals and objectives, provide coaching and guidance, and foster positive work environment.
- Effectively communicates with stakeholders at all levels, including clients, partners, and team members, using range of communication tools and techniques.
- Builds strong relationships with clients, partners, and team members, collaborate effectively in cross functional teams, and demonstrate emotional intelligence.
- Relationship Building
Languages
English, Native or Bilingual
Timeline
Licensed Benefits Representative
American Income Life - Racheal Brown Agency
2023.10 - Current
Commercial Manager
Zambia Medicines and Medical Supplies Agency
2021.03 - 2022.05
Sales and Marketing Officer
Zambia Medicines and Medical Supplies Agency
2020.01 - 2021.02
Communications and Marketing Director/Startup Founder
The IV Lounge ZM
2019.11 - Current
USAID Youth Leader - Marketing Officer
Lusaka Chamber of Commerce and Industry
2019.04 - 2019.12
Bachelor of Arts - Business Studies (Marketing)
University of Greenwich
Pre-Internship Training -
USAID-Youth Lead Zambia
CIM Level 6 Diploma in Professional Marketing - <ul><li>Marketing</li><li>Strategic Marketing</li><li>Driving Innovation</li><li>Mastering Metrics</li></ul>
Chartered Institute of Marketing
CIM Level 4 Certificate in Professional Marketing - <ul><li>Integrated Communications</li><li>Customer Experience</li><li>Marketing</li></ul>
Chartered Institute of Marketing
CIM Level 3 Foundation Certificate in Marketing - Marketing Principals
Chartered Institute of Marketing
GCSE (High School Diploma) -
Mpelembe Secondary School
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