Yvonne Dembedza

• Content Creation: Develop, curate, and manage high-quality content for the social media platforms, including Instagram, Facebook and Twitter.
• Strategy Development: Create and implement a comprehensive social media strategy that aligns with our brand goals and drives engagement, followers, and traffic.
• Community Management: Engage with our online community by responding to comments, messages, and inquiries in a timely and professional manner.
• Campaign Management: Plan and execute social media campaigns, including promotions, contests, and product launches, to boost brand awareness and sales.
• Analytics and Reporting: Monitor and analyze social media performance. Provide regular reports with actionable insights and recommendations.
• Trend Monitoring: Stay updated on the latest social media trends, tools, and best practices. Incorporate new ideas to keep our content fresh and relevant.
• Collaboration: Work closely with the marketing team, chefs, photographers, and other stakeholders to ensure cohesive and aligned branding across all channels.
• Brand Advocacy: Promote our culinary events, classes, and products through creative storytelling and engaging content that highlights our expertise and passion for the culinary arts.

Voice-Over Production:

• Provided professional voice-over for a variety of marketing materials, including advertisements, promotional videos, explainer videos, and product demos.
• Delivered clear, articulate, and engaging voice recordings that aligned with the brand's tone and style.
• Worked closely with the marketing team to understand the project requirements and deliver the desired audio output.

Script Interpretation and Delivery:

• Interpreted scripts effectively to convey the intended message and emotion.
• Adapted voice style and tone to suit different types of content and audiences.
• Ensured pronunciation, pace, and clarity were maintained across all recordings.

During this period, I took a planned break from my professional career to focus on raising my family and managing household responsibilities. This time allowed me to develop essential skills such as:

• Organizational Skills: Efficiently managed household activities, schedules, and responsibilities.
• Time Management: Balanced multiple tasks and responsibilities, ensuring smooth daily operations.
• Interpersonal Skills: Enhanced communication and conflict resolution skills through daily interactions and community involvement.

Additionally, I maintained my professional acumen by:

• Engaging in freelance marketing consulting for small businesses, including social media strategy development, content creation, and event planning.
• Completing relevant online courses in digital marketing, social media management, and data analysis.
• Volunteering in community projects and events, further honing my project management and coordination skills.

• Event Planning and Coordination: Coordinated all aspects of event planning, including venue selection, catering, logistics, and audiovisual requirements. Developed detailed event plans, timelines, and checklists to ensure seamless execution.
• Vendor Management: Established and maintained relationships with vendors and suppliers, negotiating contracts and managing agreements to secure the best terms. Coordinated with vendors to ensure timely delivery and quality of services.
• Marketing and Promotion: Created and implemented marketing strategies to promote events, including social media campaigns, email marketing, and traditional advertising. Designed promotional materials and managed event-specific social media pages to increase attendance and engagement.
• On-site Event Management: Oversaw event setup, execution, and teardown, ensuring all elements were in place and functioning as planned. Managed on-site staff and volunteers, providing clear instructions and support to ensure smooth event operations.
• Client and Stakeholder Communication: Served as the main point of contact for clients, stakeholders, and attendees, addressing inquiries and resolving any issues promptly. Conducted post-event evaluations and gathered feedback to improve future events.
• Compliance and Safety: Ensured all events complied with relevant regulations, health and safety standards, and company policies. Prepared and implemented risk management plans to address potential issues and emergencies.

Sales Analysis:

• Analyzed sales data to identify trends, patterns, and opportunities for growth.
• Developed sales forecasts and performance reports to support strategic planning.
• Collaborated with the sales team to set targets, track progress, and evaluate outcomes.
• Conducted competitive analysis to benchmark company performance against industry standards.

Marketing Analysis:

• Monitored and evaluated the effectiveness of marketing campaigns through data analysis.
• Provided insights on customer behavior, preferences, and segmentation to inform marketing strategies.
• Analyzed digital marketing metrics, including website traffic, conversion rates, and social media engagement.
• Assisted in the development and optimization of marketing campaigns based on data-driven insights.

Reporting and Presentation:

• Prepared and presented comprehensive reports and presentations to senior management.
• Communicated complex data insights in a clear and actionable manner.
• Provided recommendations based on analysis to enhance sales and marketing strategies.
• Created automated reports to streamline the reporting process and improve efficiency.

Collaboration:

• Worked closely with sales, marketing, and product teams to align strategies and objectives.
• Participated in cross-functional meetings to discuss findings and implement solutions.
• Provided training and support to team members on data analysis tools and techniques.