Salesforce Commerce Cloud (SFCC)
YVONNE HEFFERNAN
Senior Director Of E-Commerce
New York,NY
Summary
Top-notch Senior Director of E-Commerce with a proven track record of success leading digital transformation initiatives for Fortune 500 companies. Strong background in strategic planning, project management, and e-commerce. Skilled in identifying opportunities and implementing practical business strategies with a commitment to staying informed about the latest trends, technologies, and best practices.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
2
2
Certifications
Work History
Consultant
MONEIRA SOLUTIONS, INC.
9 2023 - Current
- Developed innovative strategies for clients, resulting in increased revenue and business growth.
- Assisted clients in navigating complex industry challenges with strategic recommendations.
- Identified areas of improvement for clients' operations, implementing targeted solutions to increase productivity.
- Delivered high-quality presentations to stakeholders, effectively communicating project objectives and results.
- Analyzed data sets to identify trends and opportunities for process improvements within client organizations.
- Conducted thorough market research and analysis, providing valuable insights for client decision-making.
- Collaborated with teams to define, strategize, and implement marketing and web strategies.
- Transformed client digital strategies, leveraging cutting-edge technologies to enhance online presence and customer interaction.
- Improved organizational efficiency, overhauling outdated operational procedures with innovative, tech-driven solutions.
- Implemented customer relationship management (CRM) systems, improving client engagement and retention rates.
- Conducted regular reviews of operations and identified areas for improvement.
- Evaluated staff performance and provided coaching to address inefficiencies.
Senior Director of E-Commerce
PARFUMS CHRISTIAN DIOR
09.2020 - 09.2023
- Directed the design and execution of global digital transformation initiatives to drive revenue, profit optimization, and growth opportunities for Parfums Christian Dior worldwide.
- Increased Dior.com USA revenue by 400% ($60M+) over 3 years by creating and implementing innovative digital strategies, streamlining processes and effectively targeting new markets.
- Implemented data-driven decision-making, resulting in targeted digital marketing efforts, increased average order value (+50%), and increased conversion (+25%).
- Managed and drove corporate e-commerce, customer relationship management (CRM), and social media platforms for Dior.com North America.
- Improved user experience through responsive web design, improved search functionality, merchandising and search.
- Enhanced customer loyalty and retention by 20% through personalized promotions and an optimized customer journey.
- Streamlined project delivery processes, significantly reducing cost and time to market for new initiatives.
- Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
- Created an agile working environment, enabling rapid response to changing business needs without sacrificing quality or performance standards.
- Monitored and managed KPI reports for digital marketing and overall digital performance, resulting in data-informed strategies for improvement.
Director of Project Management
BORN
01.2020 - 09.2020
- Led and directed a $2.2 million Gerber eCommerce website implementation (B2B & B2C) involving a cross-functional team of 40+ people & 60 team members using SCRUM/Agile frameworks
- Served as Portfolio Manager for eight Hanes eCommerce website projects responsible for reporting to senior management on margin, project burn rate, issues/risks, mitigations, and overall project status
- Ensured timely completion of projects through diligent monitoring of progress, proactive risk mitigation, and decisive action when necessary.
- Elevated team productivity levels with regular training sessions to enhance technical and soft skills like collaboration or problem-solving techniques.
- Led the transition from waterfall to agile methodologies for greater flexibility in responding to changing business needs during project execution.
- Spearheaded the development of comprehensive risk management strategies that proactively identified potential issues and developed contingency plans to minimize impact on project outcomes.
Senior Program/Project Manager
FREELANCE
07.2018 - 01.2020
- Served as the liaison between the client team, platform, and systems integration partner for the Cuyana B2C eCommerce website re-platform.
- Led & managed the KIND Snacks B2C website re-platform involving OMS, WMS, PSP, CRM, Web Analytics & Social Media integrations.
- Directed and oversaw cross-functional project team of 40+ people with internal team of 20+ people.
- Quantified, valorized and prioritized features and functionalities based on business and customer impacts.
- Developed & authored functional & technical spec documents, processes/workflows & testing plans.
- Established effective communication among team members for enhanced collaboration and successful project completion.
- Developed comprehensive project plans with clear timelines, milestones, and budget requirements, ensuring timely delivery of high-quality results.
- Prepared detailed reports on project status for stakeholders, ensuring transparency and alignment with objectives.
Global Magento Practice Director
BORN
01.2016 - 06.2018
- Served as Program Manager for Fortune 500 Magento 2 implementation involving $5 million budget, 75+ stakeholders, 6 vendors & 45 team members (in-house, near-shore & offshore).
- Led and managed ABInBev (Anheuser Busch) B2B Magento program, with B2B site builds in U.S., Mexico, Canada, D.R., Paraguay & Chile.
- Coached employees on Agile, Scrum, Kanban & Waterfall best practices and Jira/Confluence tools.
- Delivered exceptional client service by proactively addressing concerns, resolving issues, and maintaining open lines of communication throughout engagements.
- Increased client satisfaction rates by creating customized solutions for complex business challenges.
Senior Project Manager
PIXAFY
11.2014 - 01.2016
- Oversaw a $4M portfolio of projects to support teams, report progress, and influence positive outcomes for key stakeholders.
- Managed budgets exceeding $1 million while effectively controlling costs through diligent financial oversight.
- Served on the PMO leadership team to help standardize & improve PM processes & workflows.
- Led cross-functional teams for successful project delivery within scope, schedule, and budget constraints.
- Conducted post-project evaluations to identify areas of improvement and implement corrective actions for future endeavors.
- Mentored junior project managers and team members to enhance their skills and career growth.
Senior Project Manager
KANBAN SOLUTIONS
12.2013 - 12.2014
- Managed & led implementation of complex large-scale eCommerce project for Tracfone consisting of 10+ team members.
- Adapted quickly to unexpected challenges or obstacles encountered during project execution, devising creative solutions without compromising objectives.
- Developed comprehensive project plans, identifying risks and mitigation strategies for timely completion.
- Communicated project plans and progress to key stakeholders and project contributors.
- Optimized resource allocation by closely monitoring project progress and adjusting team assignments as needed.
Education
Bachelor of Arts -
St. Mary's College of Maryland
St. Mary's City, MD 09.1996 - 05.2000
Skills
Digital Strategy
Accomplishments
- Presented with the LVMH IDEAL Leadership Award for spearheading the implementation of the global SFRA initiative in Paris, France involving over 200 global team members
- Increased Dior.com USA revenue by 400% ($63M) over 3 years by creating and implementing innovative digital strategies, streamlining processes, and effectively targeting new markets.
- Presented with the Dior Leadership Award for leading and implementing the Dior.com USA website re-platform project resulting in a 200% conversion increase.
- Saved Parfums Christian Dior $8.5 M by designing and implementing a successful profitability improvement plan.
Certification
PMP - Project Management Professional
Software
Salesforce Reference Architecture (SFRA)
Magento
Microsoft Office
Google Analytics
Shopify
Jira/Confluence
Zoho
Languages
English
Native or Bilingual
French
Limited Working
Spanish
Limited Working
Work Preference
Work Type
Full TimeContract WorkGig WorkPart TimeWork Location
RemoteHybridImportant To Me
Work-life balanceCompany CultureFlexible work hoursHealthcare benefitsWork from home optionPaid time off401k matchPaid sick leaveTeam Building / Company RetreatsPersonal development programsWork Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
I cannot believe the purpose of life is to be happy. I think the purpose of life is to be useful, to be responsible, to be compassionate. It is, above all, to matter, to count, to stand for something, to have made some difference that you lived at all.
Leo Rosten
Affiliations
- Advisory Board - ShareWaves (Athletic Non-Profit)
- Advisory Board - NEVE Project, Inc. (Education Non-Profit)
Interests
Coaching Youth Sports
Fundraising - Brain Cancer Society
Tennis
Timeline
Senior Director of E-Commerce
PARFUMS CHRISTIAN DIOR
09.2020 - 09.2023
Director of Project Management
BORN
01.2020 - 09.2020
Senior Program/Project Manager
FREELANCE
07.2018 - 01.2020
Certified Scrum Master, Scrum Alliance
05-2018
Global Magento Practice Director
BORN
01.2016 - 06.2018
PMP - Project Management Professional
02-2015
Senior Project Manager
PIXAFY
11.2014 - 01.2016
Senior Project Manager
KANBAN SOLUTIONS
12.2013 - 12.2014
Bachelor of Arts -
St. Mary's College of Maryland
09.1996 - 05.2000
Consultant
MONEIRA SOLUTIONS, INC.
9 2023 - Current
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