Summary
Overview
Work History
Education
Skills
Corevalues
Volunteer Experience
Languages
Affiliations
Timeline
Generic

Yvonne Morrow

Summary

  • Highly organized and friendly professional with a verifiable track record of propelling industry leaders through growth and revenue. Known for exceeding sales goals and profit gains as a results-driven sales professional. Exceptional communicator with strong negotiation skills and problem resolution, creating new opportunities and driving performance.
  • Sales and Marketing
  • Brand Development
  • Market Trends
  • Team Leader Motivator Communication
  • Mentoring
  • Self Starter
  • CRM
  • Account Management
  • Strong Work Ethic
  • Bilingual
  • Project Management Skills
  • Profit and Volume Growth
  • Proficient in MS Office Suite

Overview

16
16
years of professional experience

Work History

Veteran Advocate

Kindness Senior Care
Dallas, TX
04.2023 - 04.2024
  • Successfully established connections with referral sources and prime decision makers for VA care through strategic marketing efforts at VA hospitals, staff, clinics, charities, and veteran-affiliated organizations.
  • Educated veterans on services paid by Medicare and VA, and how to maximize both.
  • Served as a dedicated advocate for seniors by utilizing diverse resources to improve access to Mental Health, Financial Claims, DAV, Transportation,
    Food, Home Repair, Hospice and Home Care.
  • Had a crucial role in the development of the program Hanging with Heroes, which was implemented in senior communities.
  • Maximized ROI by targeting high paying counties for VA care through strategic planning and implementation at a new home care agency.

Hospice Consultant

04.2020 - 12.2022
  • Cultivated strong connections within the healthcare sector by collaborating with Hospitals, Physicians, Senior Communities,
    Nursing Facilities, Agencies,
    and Community organizations such as churches and VA.
  • Identified partners for contract negotiation.
  • Proactively nurtured strong professional alliances with primary influencers to enhance business prospects
  • Regular, planned calls made to secure new referrals, build census and meet goals
  • Successfully organized and facilitated patient and family meetings, delivering comprehensive explanations on hospice services and philosophy, along with securing necessary consents for care.
  • Regularly visited patients to promote and position Hospice's exceptional patient care services, highlighting its commitment to quality care.

Executive Director

Avanti senior Living
03.2019 - 04.2020
  • Responsible for overseeing the daily operations at a 90-unit assisted living and memory care community.
  • Managed financial operations for all departments
  • Recruited, trained, mentored, evaluated, coached, and managed staff members to ensure success in achieving their goals.
  • Approved, monitored and submitted payment for community expenditures
  • Maintained adherence to government-mandated laws and licensing guidelines
  • Participated in sales and marketing activities, successfully implementing an annual business plan to achieve financial goals and maintain high occupancy through market changes.

Community Relations Director

Long Creek Assisted Living and Memory Care
04.2018 - 03.2019
  • Delivered an impressive 78% rise in memory care census.
  • Delivered educational presentations on senior living topics to civic groups, municipalities, medical personnel, and the public
  • Significantly increased census growth for a start-up Assisted Living and Memory Care facility.
  • Established strong relationships with prospective residents and families by providing a welcoming atmosphere
  • Crafted appropriate correspondence to address inquiries
  • Implemented a systematic approach to maintain and utilize follow-up system with network sources.
  • Organizing and facilitating all move-in activities while working collaboratively with the Wellness Director to coordinate smooth and timely resident move-ins
  • Perform necessary out-of-community resident evaluations when necessary.
  • Regularly engaging with the Executive Director to address census, marketing strategies, and follow-up on referral sources
  • Optimized data management by effectively utilizing a computer software system for maintaining accurate and up-to-date information.
  • Ensured a well-maintained waitlist and future interest list. Streamlined vacancy tracking for prompt and efficient move-ins.

Director of Sales and Marketing

Autumn Leaves on White Rock Lake
04.2016 - 01.2018
  • Successfully drove a 45% increase in Census Growth through efficient management of Independent and Assisted Living
  • Developed relationships with a diverse range of community and professional sources to ensure a steady stream of resident referrals.
  • Collaborated with the Executive Director and Regional Sales Manager to provide comprehensive training and ongoing support for community staff handling inquiry calls or conducting walk-in tours.
  • Utilized CRM Software daily to capture relevant data of all sales activities
  • Collaborated with management team to enhance the marketability of the community, ensuring well-maintained and attractive buildings and apartments.
  • Strengthened market position by regularly updating rates and monitoring competitor trends through our competitive analysis spreadsheet
  • Skilled in addressing resident and family concerns
  • Took charge of planning and coordinating in-house events for marketing and sales training
  • Collaborated with corporate team to develop innovative sales and marketing strategies, including Community Events, Educational Seminars, and Professional Marketing.
  • Achieved and maintained occupancy by executing a strategic marketing plan and steadily increasing the census.
  • Collaborated with the management team to maximize revenue by closely monitoring competitors' strengths, weaknesses, and pricing.
  • Collaborated with the community's skilled nursing and rehab sales department to drive sales, boost census, and increase revenue.

Business Development

Self-Employment
07.2013 - 01.2015
  • Cultivated excellent long-term relationships with clients, maintaining ongoing communication and facilitating solutions to address concerns
  • Developed and implemented sales plans to generate referrals and increase census in a census challenged memory care building
  • Trained staff on the value of products and services to gain a competitive edge in the market
  • Monthly event planning onsite as well as weekly event planning offering CEU’s
  • Presented to physicians, case managers, local hospitals and Skilled Nursing facilities
  • Start Up Assisted Living
  • Customized all rates based on market research and competitive analysis
  • Adjusted policies and procedures, re-created resident agreement, addendums and resident policies
  • Created titles for directors and staff to stay current with market trends
  • Recreated employee handbooks, menus offered to residents, and resident charts were also implemented
  • A marketing plan and budget was created for the upcoming year-based completion of the building
  • Created collateral, pre-mailers, including all brochures
  • Developed and supported the execution of comprehensive sales, marketing plans and programs, both short and long range, to support sales and revenue objectives to prepare for licensure.

Director of Community Relations

Koelsch Senior Living
07.2012 - 06.2013
  • Enhanced the reach of a Washington-based Memory Care brand to include Arlington and Plano, Texas.
  • Created marketing strategies targeting potential referral sources such as doctors, hospitals, Skilled Nursing and Rehab Facilities, qualified senior communities and community organizations.
  • Contributed to recruitment efforts by participating in the selection of suitable individuals for the role of Executive Director in Plano and supporting staff hiring
  • Organized and facilitated Alzheimer's support groups for Arlington and Plano
  • Utilized data from Marketing Research and Competitive Analysis to design targeted marketing campaigns that continuously kept pace with changing market dynamics.

Regional Director of Sales and Marketing

Elmcroft Assisted Living, formerly Hearthstone Assisted Living
12.2007 - 07.2012
  • Managed a portfolio of four communities in TN and GA, overseeing a team of four sales representatives to achieve company goals and vision.
  • Specialized in auditing and diagnosing occupancy challenged properties, creating effective strategies to achieve full occupancy.
  • Achieved a 13% increase in ancillary revenue by implementing training initiatives focused on value-selling principles
  • Developed statistical and narrative reports encompassing objectives and budget development for C-Level Management Team.
  • Executed strategic marketing initiatives encompassing lead generation events, professional networking opportunities, and business development activities.
  • Developed and implemented new sales training programs, increasing closing ratios to 60% and achieving an average profit margin of 45%
  • Conducted weekly coaching calls with community teams, reviewing lead-measure metrics and analyzing prospects to create customized sales plans.
  • Oversaw labor management, budget analysis, spend-down management. Developed and implemented effective policies and procedures. Led successful marketing campaign resulting in increased lead generation.

Morada Senior Living

Morada Senior Living
Current
  • Ensured the integrity and completeness of the marketing database by accurately maintaining customer/prospect records
  • Produced regularly scheduled reports from marketing database
  • Ensure model suite(s)/apartment(s) are well maintained and presentable
  • Achieved successful lead qualification and appointment scheduling by employing effective telephone techniques, while maintaining accurate records in the CRM.
  • Executed the typing, collation, and distribution tasks for all company correspondences
  • Organized and coordinated marketing special events, including weekend events
  • Served as a key player in executing marketing strategies and objectives together with the management team and corporate sales team.
  • Achieved success in closing deals by efficiently conducting tours, interviewing potential prospects, and managing smooth move-ins.
  • Optimized results through efficient follow up calls aimed at providing regular updates on status progress and fostering a sense of urgency for move in
  • Generated various marketing promotions in collaboration with the corporate sales team utilizing direct mail, packages, letters, catalogs,and other sales literature.

Community Relations Director/ Sales Specialist

  • Increased professional referrals by 42% within 8 months despite negative community reputation.
  • Devised and implemented innovative marketing strategies that raised average daily census of 77% to 102% in just 6 months
  • Consistently achieved top-tier sales performance, earning multiple company acknowledgements and accolades.
  • Increased referrals and occupancy by presenting services offered to physicians, case managers and local hospitals.
  • Facilitated informative tours for potential residents, effectively closing sales deals, and providing support during the move-in transition.
  • Organized and implemented impactful marketing events to increase community awareness, along with creating press releases for significant occasions.
  • Conducted regular onsite and offsite event organization, ensuring CEUs when required.
  • Provided training and support to local and out of state communities, fulfilling roles as both a trainer and CRD when required.

Education

South Plains College-Levelland, TX
01.1989

BBA -

Harris University

Skills

  • Client Relations
  • Sales and Marketing
  • Brand Development
  • Market Trends
  • Team Leader Motivator
  • Communication
  • Mentoring
  • Self Starter
  • Account Management
  • Strong Work Ethic
  • Bilingual-Spanish Intermediate
  • Project Management Skills
  • Profit and Volume Growth
  • Excellent Communication
  • Team building
  • MS Office
  • Territory sales management
  • Sales Reporting
  • Sales Planning
  • Sales Tracking
  • New Business Development
  • Sales and market development
  • Database Management
  • CRM Software
  • Relationship Building
  • Exceeds sales goals
  • Service-driven sales
  • Market and competitive analysis
  • Sales team training
  • Staff Management

Corevalues

  • Client Relations
  • Sales and Marketing
  • Brand Development
  • Market Trends
  • Team Leader Motivator
  • Communication
  • Mentoring
  • Self Starter
  • CRM
  • Account Management
  • Strong Work Ethic
  • Bilingual
  • Project Management Skills
  • Profit and Volume Growth
  • Proficient in MS Office Suite

Volunteer Experience

  • Veterans Resource Outreach Center, 2021, 2023, Various Fundraising events
  • Walk The Bridge & Veteran Advocate, Ongoing
  • Alzheimer’s Association Group Facilitator, 2019, 2020

Languages

Spanish
Limited

Affiliations

  • Veteran advocate and volunteer- cleaning and upgrading cemeteries for our deceased veterans with funds through different fund raisers and donations. Collect medical equipment to help our veterans and homeless veterans in need.
  • Advocate for Walk The Bridge- Mental Health Awareness for First Responders and Veterans battling PTS and taking their lives. Spreading the movement across the US and UK among like minded people.
  • MMIW/MMIP-Advocate and creating awareness for Missing and Murdered Indigenous Murdered Women and Children and Missing and Murdered Indigenous People through fund raisers, social media, motorcycle rides through out the US.

Timeline

Morada Senior Living

Morada Senior Living
Current

Veteran Advocate

Kindness Senior Care
04.2023 - 04.2024

Hospice Consultant

04.2020 - 12.2022

Executive Director

Avanti senior Living
03.2019 - 04.2020

Community Relations Director

Long Creek Assisted Living and Memory Care
04.2018 - 03.2019

Director of Sales and Marketing

Autumn Leaves on White Rock Lake
04.2016 - 01.2018

Business Development

Self-Employment
07.2013 - 01.2015

Director of Community Relations

Koelsch Senior Living
07.2012 - 06.2013

Regional Director of Sales and Marketing

Elmcroft Assisted Living, formerly Hearthstone Assisted Living
12.2007 - 07.2012

Community Relations Director/ Sales Specialist

South Plains College-Levelland, TX

BBA -

Harris University

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Yvonne Morrow