YVONNE SORIA
Sales Proffesional
Open to remote work,CA
Summary
Dynamic Professional Sales and Business Development Leader with a proven track record in driving revenue growth across diverse markets. Expertise in developing and implementing strategic sales initiatives that have consistently exceeded performance targets and expanded customer bases. Adept at building and managing high-performing distribution and sales support teams, fostering strong partnerships, and identifying profitable business opportunities. Committed to leveraging entrepreneurial experience to further enhance market presence and customer engagement.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Sales Manager ( Contract)
Artist On Go
New York, NY
02.2024 - 11.2024
- As one of the first hires at Artist On Go, I contributed to the company's early growth by supporting its rental management platform for beauty professionals and salon owners, helping users find the right rental match, and optimizing operations.
- Onboarded and provided continuous support to independent beauty professionals and salon owners, generating referrals through strong relationships.
- Built sales forecasts and schedules to reflect desired productivity targets.
- Established new accounts and serviced existing accounts maintaining professional relationships.
- Supported sales team members to drive growth and development.
- Implemented process changes to streamline sales department workflow.
- Created and presented monthly reports to management on sales performance.
- Achieved company growth and brand development through market expansion and sales.
- Assisted senior management in developing long-term strategic goals for the company's growth.
Inside Sales Account Representative
Booksy, US
Chicago, IL
01.2021 - 12.2023
- Streamlined the sales process by efficiently managing the pipeline, securing high lead volumes, while adapting to changing KPIs, and consistently meeting targets.
- Managed a pipeline of 200 accounts, selling a SaaS subscription via Salesforce.
- Led the client through a product demo, onboarding, and introduced new features, driving sales by 15% annually.
- Secured approximately 40 new leads daily and handled over 80 calls (80% outbound, 20% inbound).
- Identified customer needs by asking questions and advising on best solutions.
Account Manager
Estee Lauder Companies
San Francisco Bay Area, CA
01.2018 - 12.2019
- Managed approximately 35 customer accounts, providing excellent support and representing the brand.
- Conducted product training, secured upsells, and developed new client plans.
- Maintained an in-depth knowledge of industry trends, competitors, and market conditions to provide strategic advice to clients.
- Conducted regular business reviews with clients to understand their needs and align products and services accordingly.
- Achieved quarterly sales exceeding $350,000.
- Managed multiple accounts simultaneously while meeting deadlines.
Brand Manager
Davex Labs, LLC
San Francisco Bay Area, CA
01.2012 - 12.2017
- Boosted client base through strategic marketing initiatives.
- Oversaw product line promotion using salon-centric distribution channels.
- Devised promotional materials for effective sales representative training on selling brand products.
- Consistently met client expectations by delivering projects and events on time and within budget.
Business Development Manager
KAO Professional Salon Division
San Francisco Bay Area, CA
01.2008 - 12.2012
- Created and implemented sales strategies for KMS and Goldwell Cosmetics in the San Francisco Bay Area, Marin, Sacramento, and El Dorado Counties.
- Fostered long-term partnerships with key industry players to enhance market presence.
- Supported sales team members to drive growth and development.
- Developed short-term and long-term vision and strategy to achieve targeted sales objectives.
- Analyzed customer feedback to identify areas for improvement in products and services offered.
- Led cross-functional teams to drive project completion and ensure alignment with strategic goals.
Education
Business and Economics -
SANTA BARBARA CITY COLLEGE
Business and Economics -
KINGS RIVER COMMUNITY COLLEGE
Skills
- Skilled in Identifying Opportunities
- Effective Sales Closer
- Ability to motivate and lead a team
- Proactive Business Approach
- Effective Verbal Communication
- Proficient in Relationship Building
- Strong Organizational Skills
- Up-selling
- CRM software proficiency
- Salesforce Proficiency
- Experienced in HubSpot
- Sales Management
- Account Management
- Sales Support
- Business Development
- Ability to work independently
- Objection handling
- Prospecting skills
- Cross-selling products and services
- Adaptive selling techniques
- Sales pipeline management
- Consultative selling
- Sales process
- Sales demonstration
Certification
- Certified in Life Coaching, Career and Relationship
- Licensed Cosmetologist
Timeline
Sales Manager ( Contract)
Artist On Go
02.2024 - 11.2024
Inside Sales Account Representative
Booksy, US
01.2021 - 12.2023
Account Manager
Estee Lauder Companies
01.2018 - 12.2019
Brand Manager
Davex Labs, LLC
01.2012 - 12.2017
Business Development Manager
KAO Professional Salon Division
01.2008 - 12.2012
Business and Economics -
SANTA BARBARA CITY COLLEGE
Business and Economics -
KINGS RIVER COMMUNITY COLLEGE
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